Director of Strategy Analytics

Job Description

Director, Strategy & Analytics

Summary

We are looking for someone with a scrappy, get-it-done attitude who is passionate about analyzing data to solve business problems and drive growth. This role sits within the Strategy & Analytics team and will primarily support the digital marketing team to unlock efficiency improvements across campaigns (Paid Search, Social, Display, Affiliates). It will include a heavy dose of exposure to senior management and candidates need a proven track record of distilling down complex data into actionable insights and crisply communicating them to leadership.

Responsibilities

• Gain a deep understanding of the factors that drive digital marketing sales, cost, and ROI performance
• Partner with digital marketing channel managers to explore growth and cost savings opportunities
• Work with stakeholders and dive into complex data sets to hypothesize opportunities, create test plans, analyze results, summarize finds, and come up with recommendations
• Be able to dig 2 to 3 layers deep to uncover insights that aren’t surface level
• Effectively communicate analysis findings to non-technical stakeholders and senior leadership
• Lead the development of data visualization and dashboards to help the organization monitor performance, generate insights, and continuously improve profitability and user experience
  
  

Qualifications

• 8+ years experience working in eCommerce, specifically in digital marketing, with demonstrated career growth and momentum in influencing businesses
• Deep understanding of digital marketing channels, attribution fundamentals (last click, LTV, pixels), and DTC eCommerce funnel progression
• Detail-oriented, with strong analytical, technical and problem solving skills
• Proactive in taking initiative and driving projects to a conclusion
• Hands on experience working with large and complex data – proficiency w/ SQL is a must.
• Understanding of basic statistics (advanced statistics a plus)
• Working knowledge of at least one analytic/statistical software package preferred (e.g. R)
• Experience working with cross-functional teams to drive forward complex initiatives
• Knowledge of sports helpful, but not required
  
  

This position will be located in our San Mateo, CA office working in a hybrid environment.

The expected salary range for this role is $188,000 - $200,000. This is based on job-related knowledge, skills, and experience. This role is also eligible for the Fanatics Commerce annual bonus program and an equity award. This salary range is listed in USD and will be determined in part by a successful candidate’s geographic location.

About Fanatics

As the global leader in licensed sports merchandise, Fanatics is changing the way fans purchase their favorite team apparel and jerseys across retail channels through an innovative, tech-infused approach to making and selling fan gear in today’s on-demand culture. Powering multi-channel commerce for the world’s biggest sports brands, Fanatics offers the largest collection of timeless and timely merchandise whether shopping online, on your phone, in stores, in stadiums or on-site at the world’s biggest sporting events.

Fanatics is a technology-driven, consumer company that powers the Fanatics, FansEdge, Kitbag and Majestic brands, as well as the largest selection of sports collectibles and memorabilia through Fanatics Authentic. Fanatics also operates more than 300 online and offline partner stores, including the e-commerce business for all major professional sports leagues (NFL, MLB, NBA, NHL, NASCAR, MLS, PGA), major media brands (NBC Sports, CBS Sports, FOX Sports) and more than 200 collegiate and professional team properties, which include several of the biggest global soccer clubs (Manchester United, Real Madrid, Manchester City).

In addition to e-commerce, the company’s capabilities include multichannel-integrated event and team retail across all leagues and major events such as the Kentucky Derby, Ryder Cup and NHL’s Winter Classic; an industry-leading tech, data and mobile platform; international capabilities that provide a global sports retail platform that is growing the licensed sports merchandise business both in soccer and across all sports worldwide; and an in-house merchandise division, Fanatics Branded, that is a licensed partner of all the major sports leagues and helps fans express passion through a broad range of styles, designs and jerseys created under both the Fanatics and Majestic brands.

Fanatics’ vertical manufacturing engine is built for today’s on-demand economy and brings much-needed agility to the industry, better servicing today’s passionate sports fans and their growing real-time expectations with more unique and innovative products readily available across retail channels.

Sports is a fast-paced, ever-changing landscape and Fanatics, the on-demand and mobile leader in team merchandise, is uniquely positioned to serve the insatiable real-time appetite of fans worldwide, fueled by explosive growth in technology and social media.