Director of Social Media Marketing

Join Our Team as an Executive Director of Social Marketing!

Are you a skilled social media marketing professional looking to elevate your career in the entertainment industry? We are searching for a creative and dynamic individual to spearhead our social marketing efforts for television properties. As the Executive Director of Social Marketing, you will play a pivotal role in developing and executing innovative strategies to enhance our brand's presence across various social media platforms.

Key Responsibilities

Content Strategy:

• Lead the development of a comprehensive social media content strategy aligned with our brand's identity and goals.
  
  

Collaborative Marketing

• Collaborate with the Brand Marketing team to amplify the social media presence of our TV series on all distribution channels.
  
  

Creative Content

• Create compelling and platform-specific content for Instagram, TikTok, Facebook, Twitter, and YouTube to engage our audience and strengthen our brand.
  
  

Promotional Series

• Establish continuous, audience-focused promotional series to drive engagement and support content themes.
  
  

Content Calendar

• Manage the social media content calendar to ensure consistent and strategic content distribution.
  
  

Strategy Documents

• Create internal strategy documents to guide social media campaigns effectively.
  
  

Benchmarking

• Set performance benchmarks by comparing industry standards and competitor data to assess the success of social media strategies.
  
  

Data Analysis

• Analyze social media performance data to optimize content reach and engagement.
  
  

Paid Media Campaigns

• Design and execute paid media campaigns for our TV properties.
  
  

Third-Party Relationships

• Oversee all relationships with third-party partners and handle yearly renewals.
  
  

Talent Collaboration

• Collaborate with celebrities and their teams to fulfill social media requests seamlessly.
  
  

Industry Networking

• Establish and maintain relationships across various social media platforms to stay updated on industry trends.
  
  

Trend Monitoring

• Stay informed about the latest trends in social media tools, channels, and strategies.
  
  

Requirements

Experience:

• 7 to 9 years of social media marketing experience, preferably in the entertainment sector.
  
  

Social Media Savvy

• Proficiency in popular social networking sites and a clear understanding of their features.
  
  

Content Production

• Background in digital content production.
  
  

Analytical Skills

• Ability to interpret and apply insights from data reporting.
  
  

Creative Mindset

• Blend of creativity and strategic thinking.
  
  

Technical Skills

• Knowledge of creative tools like Photoshop, Illustrator, and video editing software is advantageous.
  
  

Passion For Entertainment

• Deep interest in the entertainment and television industries.
  
  

Communication Skills

• Strong communication abilities for building internal and external relationships.
  
  

Web Production Knowledge

• Familiarity with web production processes and tools.
  
  

Compensation

The base salary ranges from $150K to $180K, with additional incentives and benefits based on qualifications, experience, education, and location.

Equal Opportunity Employer

We are committed to diversity and equal opportunity, providing a fair assessment of all applicants without bias based on protected characteristics. Join our team and make a meaningful impact in the entertainment industry!

Employment Type: Full-Time