Director of Site Merchandising

tarte™ is the pioneer of high-performance naturals™ & one of the fastest growing cosmetic companies in the U.S. Nearly 25 years ago, founder & CEO Maureen Kelly set out to create a cruelty-free line of easy-to-use, life-proof products packed with good-for-you ingredients that deliver real results without compromise. Each item is developed without the icky, bad stuff (like parabens, mineral oil, phthalates, & more) & with the best naturally-derived ingredients Mother Nature has to offer. The brand is 85% vegan (with 100% vegan skincare!) & proud to be the #1 concealer brand in the US.* tarte™ is committed to sharing its passion for skinvigorating™ ingredients with the world: it has in-store presence in over 20 countries & online at tarte.com, shipping to over 50 countries worldwide!

But tarte™ doesn't stop there. Giving back has always been a part of the brand's DNA. tarte is committed to lifting up others, having cleared thousands of teacher wishlists & mentoring future leaders & entrepreneurs through the tartelette U & internship programs & the shape your future™ small business awards. In 2017, tarte™ founded heart to tarte™, a 501(c)(3) non-profit organization to help support causes like female empowerment, underserved communities, environmental conservancy, animal rescue, disaster relief & health & wellness initiatives. tarte also sustainably sources ingredients directly from cooperatives, & in 2019 helped fund the creation of an all-female maracuja cooperative in the Rainforest.

Are you a force of nature who thrives in a fast-paced environment? Do you want to contribute to tarte's mission of offering cruelty-free, eco-chic cosmetics chock high-performance natural™ ingredients? If so, we'd love to hear from you!

tarte cosmetics is seeking a Director of Site Merchandising who will lead & manage site experience & merchandising for tarte.com, ensuring tarte's digital experience aligns with brand marketing initiatives & product launches. This position plays a critical role in driving top-line revenue growth & enhancing the brand's digital presence.

Key Responsibilities

• Site Merchandising Strategy: Develop & execute site merchandising strategies to optimize product assortment & storytelling to drive conversion rate and AOV. Responsible for providing linking strategy for all channels. Ensure strategy aligns with the brand's goals
• Promotions: Plan & execute promotional strategies to drive revenue & customer engagement while maintaining profitability, in partnership with the Digital Marketing, Brand Marketing & Planning teams.
• E-Commerce Customer Experience: Partner with marketing teams to deliver a best-in-class experience through personalization, site content/enhancements & marketing activations & promotions. Collaborate with leadership as well as product management to prioritize & execute site roadmap.
• Data-Driven Insights: Utilize website analytics & customer data to identify opportunities for improvement & make data-driven decisions to enhance site performance - i.e. leveraging historical & current search trends to drive strategy for the marketing calendar & category optimizations on site. Regularly report on KPIs & site metrics to the leadership team.
• Cross-functional Collaboration: Collaborate closely with brand & digital marketing teams, operations, planning, customer service, business intelligence & finance to ensure the e-commerce business & site experience aligns with tarte's business strategy.
• Team Leadership: Oversee, develop & mentor a team of site merchandisers, fostering a culture of innovation & excellence.
• Competitor Analysis: Stay informed about industry trends, competitors' strategies, & emerging e-commerce technologies to maintain a competitive edge.

Requirements:

• 12+ years experience in e-commerce management, experience in fashion or beauty preferred
• Strong proficiency in Google Analytics 4 with a proven ability to extract insights & provide actionable recommendations
• Experience with Salesforce Commerce Cloud Business Manager is preferred
• Proven track record of implementing successful e-commerce strategies and initiatives to drive growth, e.g. segmenting promotional offers by new & returning customers
• Excellent business acumen with the passion to drive sales & own P&L of DTC retail
• Highly collaborative & flexible self-starter with the ability to thrive in a fast-paced environment
• Excellent written & verbal communication skills

Benefits

Our Perks:

• Salary range: $120,000-185,000 (compensation will depend on a variety of factors, including but not limited to skill level, relevant work experience & education)
• Medical, dental, vision, 401k plan & access to health and wellness programs
• Paid vacation, holidays, summer Fridays, birthdays off, volunteer time & more!
• Hybrid work policy
• Gratis, employee discount on tarte.com, team give-back initiatives
• Friendly, fun, creative & collaborative work environment

Tarte is an equal opportunity employer.