Director of Search Marketing

We are seeking a self-motivated, results-driven Paid Search Director. Our ideal candidate has a proven track record of success with Bing Ads, Google Ads, Microsoft, & search platforms.

What You'll Do Here:

• Develop and execute paid search campaigns for clients, ensuring that campaigns meet or exceed client goals and KPIs
• Develop and maintain relationships with clients, serving as the primary point of contact for all paid search campaign-related inquiries
• Monitor and analyze campaign performance data to identify areas of opportunity for optimization
• Develop and hold team to standards of operational excellence
• Develop and execute A/B tests to optimize ad copy, landing pages, and other campaign elements
• Help manage a team of paid search specialists, providing guidance and support as needed
• Coach and mentor team members to improve their skills, knowledge, and performance, and promote a culture of learning, growth, and collaboration within the team.
• Work closely with other teams, including account management, analytics, and creative, to develop integrated marketing strategies for clients
• Stay up-to-date on industry trends and best practices, and share insights with the team and clients
• Develop and present reports to clients and senior management on campaign performance, trends, and insights
• Collaborate with the data analytics team to identify and understand user behavior and trends to inform campaign strategy and tactics
• Develop and implement bid strategies, budget allocation, and targeting strategies to optimize campaign performance
• Manage the execution and delivery of client projects, ensuring timely and accurate delivery of deliverables and services
• Stay up-to-date on changes in search engine algorithms, ad platforms, and digital marketing best practices, and communicate the implications and opportunities to the team and clients

Qualifications:

• Bachelor's degree in marketing, advertising, or a related field
• 7+ years of experience managing paid search campaigns, with a proven track record of success
• Excellent analytical and problem-solving skills
• Strong attention to detail and ability to manage multiple projects simultaneously
• Excellent written and verbal communication skills
• Proficiency in YouTube Ads, Bing Ads, Google Ads, Microsoft Ads, and other paid search platforms
• Experience with Google Analytics and other web analytics platforms
• Google Ads and Analytics certifications are a plus
• Experience with DV360 as a management platform is a plus or other similar management platform experience is a plus
• Experience with managing e-commerce and lead generation campaigns, including optimizing product feeds, implementing remarketing strategies, and integrating with CRM systems