Director of Public Relations

Responsibilities

• Develop and execute comprehensive public relations and media strategies that align with the organization's mission and objectives.
• Establish and nurture relationships with media outlets, journalists, and influencers to secure placements that boost brand visibility.
• Work collaboratively with an external PR firm to enhance efforts and ensure cohesive PR initiative execution.
• Lead crisis communication planning to effectively mitigate reputational risks.
• Oversee content creation, including press releases, articles, and social media posts.
• Promoting and maintaining the organization's brand both internally and externally, ensuring consistent messaging.
• Provide leadership and mentorship to the communications team.
• Engage with key stakeholders to build relationships and promote brand advocacy.
• Establish key performance indicators (KPIs) to measure PR success and analyze data to optimize strategies.
• Collaborate with various departments to ensure messaging consistency across the organization.
• Stay updated on industry trends and best practices in public relations and media.

Requirements

• Bachelor's degree in communications, public relations, marketing, or related field required; advanced degree preferred.
• Minimum 8 years of PR or corporate communications experience.
• Strong leadership skills with experience managing high-performing teams.
• Excellent written and verbal communication skills for diverse audiences and channels.
• Experience securing media coverage and working with media outlets.
• Strategic thinker who is able to develop and execute effective PR strategies.
• Ability to thrive in a fast-paced environment and manage multiple priorities.