Director of Marketing (Non Profit Client)

Robert Half Marketing and Creative is currently hiring for a Marketing Director for a large non profit client in Atlanta. This role will be focused on PARTNERSHIP Marketing responsible for leading strategic marketing and communications efforts for a portfolio of corporate partnerships and campaigns on behalf of our client. This role is onsite 2 days a week in the Metro Atlanta area.

Strategic Partnership Development:

• Identify and pursue new partnership opportunities that align with the organization’s mission and goals.
• Develop and implement strategies to engage potential partners, including corporate sponsors, foundations, and community organizations.
• Cultivate and maintain long-term relationships with existing partners.

Marketing Strategy and Execution:

• Develop and execute marketing plans to support partnership initiatives.
• Collaborate with internal teams to create compelling marketing materials and campaigns.
• Ensure consistent messaging and branding across all partnership marketing efforts.

Fundraising and Sponsorship:

• Work closely with the development team to integrate marketing strategies into fundraising campaigns.
• Identify sponsorship opportunities and create proposals to secure financial support.
• Manage and report on sponsorship deliverables and outcomes.

Event Planning and Coordination:

• Plan and execute events that engage partners and stakeholders.
• Oversee event marketing and promotion to maximize attendance and impact.
• Coordinate with vendors, volunteers, and staff to ensure successful event execution.

Data Analysis and Reporting:

• Track and analyze partnership marketing metrics to assess effectiveness and impact.
• Prepare regular reports for senior leadership and partners.
• Use data-driven insights to optimize strategies and improve outcomes.

Requirements:

• Bachelor’s degree in Marketing, Communications, Business, or a related field (Master’s preferred).
• Minimum of 7 years of experience in marketing, partnership development, or related roles.
• Experience leading account teams within an agency setting considered a plus*
• Proven track record of developing and managing successful partnerships.
• Strong understanding of non-profit sector and fundraising principles.
• Excellent communication, negotiation, and presentation skills.
• Ability to think strategically and creatively.