Director of Marketing, Content Management

NOTE: NO VISA SPONSORSHIP AVAILABLE

The ocean is our swim lane.

Terradepth is increasing human interaction with the ocean by sending our high-tech autonomous submersibles farther, longer, and deeper than any human being has gone before. We collect comprehensive, high-resolution ocean data to empower society with information and knowledge crucial to the sustainable advancement of a variety of key industries. Interested? Great! Immerse yourself and see if you have the fins to swim in our pool.

Our Peeps

We are ocean enthusiasts, technologists, problem solvers, and makers dedicated to advancing ocean exploration. We are pioneers and made up of, to name a few…road bikers, chess players, dog lovers, world travelers, military veterans, and an array of individuals with diverse technical backgrounds. We have family people, single people and people who refer people. And if we’re being totally honest…we like each other.

Why “fit” matters.

It’s not going to matter how smart or competent you are if you’re not a good cultural fit. We demand that our people adhere to our values: Speed, Discipline, and Collaboration. We also expect team cohesion while avoiding groupthink – which is a difficult balance to maintain. Before we get into the details of the day-to-day duties, let’s get down to the ocean floor. What you do, How you do it, and Why you want to work here matters.

We need people focused on helping Terradepth build cutting-edge subsea robotics, including the world’s highest endurance Autonomous Underwater Vehicle (AUV). As the Director of Marketing – Content Management (DOM-CM) you will oversee all marketing and creative content plans and initiatives across Terradepth’s commercial and government market segments. Developing and implementing marketing strategies that engage customers (value proposition), increase product awareness and drive sales for all our product offerings (AUV surveying, XLAUV, and Absolute Ocean) is key to this role.

In addition, the DOM-CM will be central to setting up and driving key events for Terradepth, With the focus on planning, coordinating, attending and successfully managing all aspects related to company events (include but not limited to Social Media, trade shows, Government/Commercial educational events, sales meetings, and brand events) we will raise awareness to what we are working to accomplish and the value we bring to organizations who need our products and services. The DOM-CM will partner with cross functional team members to develop and execute marketing campaigns across multiple channels, write and edit content that is engaging, accurate, clear, and concise for all communication mechanisms/platforms (i.e. IE social media, websites, multimedia, photo, and video). By working to ensure all communication tools are designed to engage our targeted customers, the DOM-CM supports the company's achievement of stated goals and objectives. Yay, we know, some pretty important stuff!!

You don’t need to be the world’s foremost expert on subsea robotics, but if you have the experience we note below, you are well on your way. We get it, everybody has a learning curve and because of that, we help each other grow by sharing our knowledge and insight. As team-members we strive to be humble enough to learn but confident enough to execute. We love curiosity without distraction. Threaded into our day-to-day activities is our commitment to support, invest in and stretch our employees to help them achieve their ultimate career goals.

What about you?

If you excel at content management, event planning, rolling up your sleeves, leading initiatives, and teamwork, you have the opportunity to join a group of people who are laser focused on building a best-in-class autonomous robotics product from inception to first article stage, keep on swimming.

Taking your breath of knowledge, feedback, and insight you have and will gain, you’ll help ensure Terradepth’s efforts and initiatives are focused on building subsea robotic products for the world’s unmet needs. The development of these products are key to Terradepth’s efforts and our overall business success.

Still interested? Let’s wrap this up with what other essential duties and minimum requirements you need to know.

ESSENTIAL DUTIES

Content Management

• Develop and implement marketing strategies that support the company's overall business objectives for Terradepth’s AUV surveying, XLAUV and Absolute Ocean products.
• Create key milestones and company objectives, setting and tracking key performance indicators (KPIs) to measure the success of marketing efforts.
• Lead and collaborate with cross functional teams in the creation and execution of integrated marketing campaigns across Government and Commercial channels (I.e., digital, print and events).
• Create and maintain all creative promotional marketing assets.
• Manage Terradepth’s brand identity and messaging to ensure consistency across all touch points (Government and Commercial).
• Create training and educational (videos, booklets, etc.,) materials which support the sales team and end users.
• Manage the company's website – Design, image, messaging, other needed materials, etc.
• Develop, oversee, and manage all direct marketing campaign programs to active and prospective customers; gather relevant data and analytics (KPIs; CAC, conversion, etc.) to measure the effectiveness of each, taking away key learning opportunities to drive future initiatives and decisions.
• Stay up to date on customer needs, industry trends and best practices in order to identify new opportunities and needed solutions. Ideation is welcome!
• Travel required up to 20%.

Communication

• Plan, manage, attend, and successfully execute all facets of Terradepth Tradeshows (from ensuring attendance, to prep, bookings, booth set-up location to promotional, educational, and speaking engagement opportunities).
• Communicate (proactively, accurate and timely) with all internal/external and field-based stakeholders on all relevant event-related matters they need to know.
• Maintain the event calendar, being the primary liaison for all events and follow up.
• Prepare, communicate, and track all related budget expenses, proactively bringing budget concerns to the attention of the COO.
• Develop and deliver needed marketing campaigns and materials related to each event.
• Drive company brand consistency throughout all Marketing mediums, tailoring it to fit end users (commercial or government).
• Maintain the company website with event dates and related activities.

MINIMUM REQUIREMENTS:

• Bachelor’s degree in marketing, Communications, or related field.
• Ten (10)+ years of experience in marketing and creative content roles. Robotics or related industry experience preferred.
• Three (3)+ years of meeting and event planning.
• Strong skills in design, video editing, and social media platforms.
• Ability to work independently and as part of a cross-functional team.
• Ability to multi-tsk, anticipate project/event needs, meet deadlines. Solid attention to detail.
• Strong organizational and project management skills.
• Excellent written and verbal communication skills.
• Highly motivated self-starter with a strong work ethic.
• Ability to thrive in a fast-paced, dynamic environment.
• Proficient computer skills. Including Sales force.

That’s the job in a nutshell. If we’ve piqued your interest and you meet the minimum qualifications, we hope you’ll pique ours. Follow the prompts to apply and we will watch for your resume.