Director of Marketing

New York, NY

If you are a strategic thinker with a passion for education and a proven track record in marketing leadership, we invite you to apply for the position of Director of Marketing at The Writing Revolution. Join us in our mission to revolutionize writing instruction and empower students to excel in their academic and professional pursuits.

The Writing Revolution is a dynamic and innovative educational organization dedicated to transforming writing instruction in schools across the globe. We empower teachers with tools that help students write their futures. When teachers have the evidence-based strategies to deliver comprehensive writing instruction across subjects, then students - especially those from historically marginalized communities - become better readers, communicators, and most importantly, critical thinkers. We envision a day when all students acquire well-developed writing skills that enable them to succeed in school, in the workplace, and in life.

Key information about TWR and The Hochman Method can be found here.

Summary

The Writing Revolution is seeking a dynamic and innovative Director of Marketing to join our team, reporting directly to the co-CEOs. In this pivotal role, you will be responsible for developing and executing comprehensive marketing strategies that elevate our brand, drive engagement, and expand our reach. Your expertise will be instrumental in crafting compelling narratives that resonate with diverse audiences, leveraging both traditional and digital channels to amplify our mission. You will collaborate closely with various departments to ensure cohesive and impactful marketing initiatives that support our organizational goals. If you are a strategic thinker with a passion for education and a proven track record in marketing, we invite you to help us revolutionize the way writing is taught and learned.

Duties/Responsibilities

• Strategic Planning: Develop and implement a comprehensive marketing strategy aligned with The Writing Revolution’s organizational goals and objectives; collaborate with cross-functional teams to ensure integrated and cohesive marketing efforts
• Team Leadership: Lead, mentor, and inspire a small but mighty marketing team; foster a collaborative and innovative team culture
• Brand Management: Collaborate with our Creative Director on the development and maintenance of a strong brand presence in the K-12 education sector
• Digital Marketing: Develop and execute digital marketing campaigns to drive lead generation and brand awareness; optimize website performance and user experience
• Content Development: Drive the creation of engaging content to support marketing initiatives; collaborate with internal teams and external partners for content development
• Market Research: Conduct market research to identify trends, competitor activities, and opportunities; use data-driven insights to inform marketing strategies
• Campaign Analytics: Collaborate with our Sr. Director of Technology to implement robust analytics and reporting systems to measure the effectiveness of marketing campaigns; use data to optimize and refine marketing strategies
• Budget Management: Develop and manage the marketing budget effectively; ensure optimal allocation of resources to achieve marketing goals
• Stakeholder Communication: Collaborate with internal and external stakeholders to align marketing efforts with organizational objectives; provide regular updates on marketing performance
  
  

Qualifications/Skills

• Bachelor’s degree in Marketing, Business, Communications, or a related field. Advanced degree preferred
• Proven track record with at least 7 years of progressive experience in marketing roles
• Proven ability to lead and inspire a marketing team
• A strong understanding of the education landscape;state and RFP vendor procedures, customer segmentation, and K-12 sales cycle
• Familiarity with the challenges and opportunities in the writing instruction domain is a plus
• Expertise in digital marketing strategies, including content marketing, SEO, social media, email campaigns, and online advertising
• Experience with marketing automation tools and analytics platforms
• Demonstrated ability to develop and execute comprehensive marketing strategies aligned with organizational goals
• Ability to measure and analyze the performance of marketing initiatives
• Stay abreast of industry trends and identify innovative marketing opportunities
• Strong ability to develop creative and compelling campaigns
  
  

Benefits

The Writing Revolution's full-time employees receive paid holiday, unlimited flexible time off and sick, internet/cell phone reimbursement, travel reimbursement, 401(k) with match, medical, dental, vision, life, and long-term disability insurance plans, FSA, DCA and qualified transit plans.

Salary Range

$160,000 - $175,000, dependent on experience.

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It is TWR’s policy to provide equal employment opportunities to all applicants and employees on the basis of qualifications for the job and without regard to age , sex, race, color, religion, creed, national origin, disability, veteran or military status, pregnancy, sexual orientation, gender identity or expression, marital or partnership status, alienage or citizenship status, genetic predisposition or carrier status, being a victim of domestic violence, or any other status including caregiver status and unemployment status protected by federal, state and local law, regulation or ordinance. Additionally, TWR’s policy is to provide an equal opportunity to all applicants and employees regardless of arrest or conviction record, credit history, pre-employment marijuana testing, sexual and reproductive health decisions, salary history, or hairstyle. All applicants and employees are entitled to be free from discrimination or segregation because of such individual’s legally protected status or because of such applicant’s or employee’s relationship or association with an individual in a legally protected group, and TWR strictly prohibits such discrimination or segregation. This policy of nondiscrimination applies to all actions and decisions affecting an individual’s employment, including but not limited to hiring, promotion, demotion, transfer, selection for training, recruitment, layoff or termination, compensation, and all other terms, conditions and privileges of employment. Any employee who violates this policy shall be subject to appropriate disciplinary action, up to and including termination of employment.

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