Direct message the job poster from The Renaissance Network, Inc.
Lisa Sacchetti
Founder & CEO I Experienced Executive Ed Tech Recruiter I Organizational Strategy I International Team Builder I EdTech Mentor
Are you an innovative, driven marketer looking to lead the B2B and B2C marketing strategies for a leader in audio solutions designed for the learning journey?
AVID Products creates and advocates for accessible audio solutions that facilitate learning and growth for anyone, anytime and anywhere, no matter where they may be on their life-long learning journey.
Reporting to the Chief Commercial Officer, the Director of Marketing will drive brand, content, and product marketing strategy. They will lead the planning, development, implementation, and measurement of all marketing, creative and communication activities, both internal and external. This role will also play a critical role in enabling Sales and go-to-market growth plans for promoting product solutions, programs, and services.
The ideal candidate will be a hands-on marketing innovator who has driven transformational marketing in both B2B and B2C. They should bring a depth of knowledge across all marketing disciplines and have a proven track record as a motivating and effective leader. This highly visible position sits on the Commercial/GTM leadership team and plays a critical role within the organization.
Job Responsibilities:
Set the organization’s marketing strategy and oversee its implementation and measurement
Be the brand steward, fostering a culture of authenticity, integrity, mindfulness, and solution-based growth mindset
Provide hands-on leadership of a remote marketing team; hire, coach and motive the team for success and growth including KPI accountability
Develop strategy and tactics to Identify and penetrate new B2B and B2C markets
Create and execute marketing approach for new product launches
Work directly with key external partners on cross promoting of brands and/or applicable efforts that support the AVID mission
Ensure Marketing is provided with research and data to effectively develop insight-led activities, approaches, and assets to enable sales and position solutions
Collaborate with cross-functional teams (business development, sales, and product) to support go-to-market strategies for existing and new products, programs, and services
Effectively develop, manage, and track yearly marketing related investment budgets to maximize brand awareness and product sales
Partner with and manage external marketing resources to add capacity in brand management including design, content, and video development
Develop and manage marketing standard operating procedures development and implementation
Direct and support the planning and coordination of trade shows, applicable events, and other campaigns to strengthen and further brand awareness while supporting sales efforts
Contribute as an active member of a dynamic leadership team
Preferred Qualifications
Proven leader who has developed a high-performance marketing team
Deep experience creating and executing a complex B2B and B2C marketing plan
Creative and innovative with a recognized ability to deliver transformation in marketing
Extensive knowledge of and track record with inbound and outbound marketing
Values-driven and brings excellence and integrity into everything they do
Deep understanding of the creative process and depth of knowledge across several marketing functions: visual design (print and digital); copy and content development; production; advertising; and brand management
Strong technical knowledge – proficiency with HubSpot and familiarity with Shopify; understanding of UX/UI; expertise in Adobe and Microsoft D365 tools
Motivated and adept at providing hands-on marketing asset direction and development
Highly effective remote manager and collaborator
The Renaissance Network - Building World-Class Teams to Impact Education
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Seniority level
Director
Employment type
Full-time
Job function
Marketing
Industries
E-Learning Providers and Computers and Electronics Manufacturing
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