Vice President of Talent Acquisition at SBH Fashion
Position Overview:
The Marketing Director will be responsible for the marketing strategy and oversee the Content, Social Media, Influencer & Community Marketing, and Marketing PM teams, while partnering closely with the Creative, Digital and Events functions.
Key Responsibilities:
Present and collaborate with co-founders in creating strategic brand & seasonal marketing strategies with a 360 approach and implementation.
Collaborate with the Digital team to manage the marketing strategy across all platforms to grow brand awareness, customer acquisition and customer retention.
Partner with Retail & Events teams to develop and execute best in class retail store event & product launches while developing programs to support & promote core product.
Create and oversee the marketing budget, including photoshoots, events (retail, influencer, brand, etc.), influencer gifting, etc. and execute within budget confines.
Oversee social media marketing and act as expert in new and trending social media platforms and content.
Collaborate with digital team on paid social media marketing and act as expert on social media trends and influencer strategy designed to improve the full marketing funnel.
Oversee Sr. Manager Influencer & Community Marketing to increase brand awareness, engagement, consideration, and conversion. Develop influencer strategy that is designed to improve the full marketing funnel.
Oversee and support the strategy of social content and channel management.
Cultivate sponsorships & partnerships to help support brand events.
Responsible for the professional and personal development of the Marketing and Brand team through establishing goals, one-on-one coaching, team meetings, and career development meetings.
Constantly deliver new ideas/inspirations/new approaches to help foster conversation and evolution of the brand.
Monitor competitive brands for insights that could lead to innovations.
Monitor research for shifts in consumer behaviour.
Qualifications:
Bachelor’s degree in Marketing, Business Administration, or related field; Master's degree preferred.
3-5 years of experience in marketing, with 3-5 years in a senior leadership or managerial role.
Proven track record of developing and executing successful marketing strategies and campaigns that drive brand awareness, customer acquisition, and revenue growth.
Strong leadership and management skills, with the ability to inspire and motivate teams to achieve goals and objectives.
Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and stakeholders.
Strategic thinker with analytical and problem-solving abilities, capable of leveraging data and insights to drive decision-making and optimize performance.
Creative mindset with a passion for innovation and continuous improvement.
Proficiency in marketing technology platforms, analytics tools, and digital marketing channels
Demonstrates ability to maintain attention to detail while keeping overall business goals in mind.
Ability to work independently, deal with ambiguity, and meet deadlines in a fast-moving, results-driven environment.
Salary: $165,000 - $195,000
Seniority level
Director
Employment type
Full-time
Job function
Marketing and Sales
Industries
Retail Apparel and Fashion
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