Director of Marketing
The Director of Marketing will develop marketing campaigns and initiatives that inspire and engage our target audience, encourage product adoption, and build long-term customer value. As the leader of the marketing team, you will balance long-term strategy with short-term results. A successful candidate will consistently adapt marketing programs based on insights from analytics and results achieved against program objectives. You will develop integrated marketing plans in partnership with the wider Go-to-Market team (notably Sales and Customer Success), as well as lead the company’s efforts, including demand, digital, operations and analytics, events, strategic content development, PR and advertising.
This position can be remote from anywhere in the U.S.
Essential Responsibilities & Duties
Who We Are
At RadarFirst, our mission is to solve complex data privacy challenges with innovation. We are revolutionizing incident response management using automated, smart, and purpose-built SaaS technology. RadarFirst is a pioneer in the privacy field, recognized for its innovation with multiple patents and high-profile industry awards. Our customers include some of the nation’s largest healthcare, insurance, financial, and government organizations.
Our Values
Benefits
At RadarFirst, our team is filled with smart, thoughtful, and forward-thinking contributors who are experts at what they do. Our culture of innovation and trust is paramount to our success. We work hard, but we also encourage and support a healthy work/life balance. We offer a generous package of benefits and perks that make RadarFirst a great place to work, including:
The salary range for this role is $150,000 - $175,000 a year.
This position can be remote from anywhere in the U.S.
Essential Responsibilities & Duties
- Define the overall marketing strategy, messaging, marketing mix, investment recommendations
- Plan and execute the Marketing budget aligned with the Go-to-Market strategy and company goals
- Measure and optimize marketing funnel and programs; consistently report on high-value marketing objectives and metrics and take accountability for performance against plan
- Develop and execute strategic marketing campaigns integrated across Go-to-Market team (Sales, Customer Success, and Product) and key customer touch points
- Develop and manage a high-functioning marketing team focused on successfully meeting objectives and goals
- Devise and oversee demand generation programs and manage the lead lifecycle process in partnership with the sales team
- Work effectively and collaboratively across internal teams, including sales, customer success, product management, and engineering
- Build and maintain positive relationships with third-party, industry partners and influencers
- Evangelize brand messaging and best practices, and encourage internal adoption
- Success will be measured primarily by Marketing’s contribution to Lead Generation and overall bookings results
- 10 years of well-rounded marketing experience with increasing responsibility
- 5-7 years of revenue marketing or business development experience
- Excellent writing, presentation and communication skills
- Track record in delivering revenue results
- Ability to manage multiple and competing objectives, demonstrated ability to adapt quickly to change, ability to prioritize and juggle to consistently meet multiple, short deadlines
- Demonstrated achievement with results-oriented campaigns and plans
- Experience managing external vendor relationships
- Thorough understanding of marketing and related principles and their applications
- Ability to think strategically and analytically, and make sound decisions and recommendations
- Acumen to align marketing objectives and programs with company strategy and priorities
- Experience creating, owning, and managing budgets
- 5+ years management responsibility
- 2-3 years of brand marketing experience
- Experience in Privacy, GRC Saas industry is preferred
Who We Are
At RadarFirst, our mission is to solve complex data privacy challenges with innovation. We are revolutionizing incident response management using automated, smart, and purpose-built SaaS technology. RadarFirst is a pioneer in the privacy field, recognized for its innovation with multiple patents and high-profile industry awards. Our customers include some of the nation’s largest healthcare, insurance, financial, and government organizations.
Our Values
- Integrity & Empathy
- Inclusion & Innovation
- Respect & Candor
Benefits
At RadarFirst, our team is filled with smart, thoughtful, and forward-thinking contributors who are experts at what they do. Our culture of innovation and trust is paramount to our success. We work hard, but we also encourage and support a healthy work/life balance. We offer a generous package of benefits and perks that make RadarFirst a great place to work, including:
- Comprehensive benefits that include medical and dental, 401k, Life and Disability insurance, unlimited PTO, paid holiday time, 12 weeks paid parental leave, and company stock options. Plus flexible spending accounts for medical, dependent care, and commuter expenses
- Community outreach programs to encourage giving back to our community both as a group and individually
- Commitment to anti-racism work and accountability to our short-term and long-term equity & inclusion action plan
- On-site amenities such as indoor bike racks, showers, lockers, and gym facilities
- Casual work environment in an ideal central location, close to great food, shopping, and transportation options
The salary range for this role is $150,000 - $175,000 a year.
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Seniority level
Director -
Employment type
Full-time -
Job function
Marketing and Sales -
Industries
Software Development
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