Director, of Marketing

WeatherBug, a division of GroundTruth, empowers people to plan their day thanks to hyperlocal weather forecasts. With 10+ million monthly users, our app and website are favorites on the App Store and Google Play Store. We use a vast network of weather observations and innovative technology to give you real-time forecasts, alerts, and insights. Our team is passionate about enhancing user experiences and always looks for new ways to use weather data to make a difference. Join us at WeatherBug and help people stay informed and prepared for whatever the weather brings. Let's make it happen together!

Learn more: www.weatherbug.com

At GroundTruth, we believe that innovative technology starts with the best talent and we have been ranked one of Ad Age’s Best Places to Work for three years in a row (2021, 2022 & 2023). Learn more about the perks of joining our team here.

A Bit About You

As Marketing Director at WeatherBug, you'll drive growth strategies, utilizing market trends and customer insights to achieve measurable goals. You'll build WeatherBug's brand and lead digital marketing efforts to optimize acquisition funnels and boost engagement. Additionally, you'll spearhead WeatherBug's social media strategy execution, collaborate on product marketing, and provide leadership to ensure effective team performance and innovation.

You Will

• Strategic Planning: Develop and execute marketing strategies to drive growth, using market trends and customer insights to guide decisions, and set measurable performance goals
• Brand Management: Maintain a strong brand identity, create compelling messaging, and oversee all marketing materials
• Social Media Strategy: Execute a global social media strategy to acquire users and reduce churn; develop campaigns with cross-functional marketing teams; provide insights to drive growth and engagement
• Automation and Technology: Manage the social media automation roadmap, conduct needs assessments, plan enhancements, report results, and oversee the marketing technology stack
• Digital Marketing: Lead SEM, email marketing, social media, and content marketing; optimize acquisition funnels; manage social media presence; and drive engagement
• Product Marketing: Collaborate on go-to-market strategies, conduct market research, gather user feedback, and promote new product features
• Data Analysis and Reporting: Track and analyze marketing performance, identify trends, optimize strategies, and report to executive leadership
• Team Leadership: Mentor and develop the marketing team, foster innovation, manage vendors, ensure attention to detail, and resolve issues swiftly
• Other Duties: Undertake additional responsibilities as assigned
  
  

You Have

This is our ideal wish list, but most people don’t check every box on every job description. So, if you meet most of the criteria below and are excited about the opportunity, and willing to learn, we’d love to hear from you.

• Education and Experience: Proven ability to deliver significant results, demonstrated through impactful projects and substantial hands-on experience, is essential, as this is more valuable than mere time spent in the market. While a Bachelor’s Degree plus 10 years' experience, or 12 years' experience without a degree, is desired, a Master’s Degree and certifications in digital marketing are highly valued and would be considered a strong advantage.
• Strategic Planning and Brand Management: Proven record in marketing strategy and brand enhancement, especially re-working older brands to attract new users
• Digital Marketing and Social Media Strategy: Demonstrable expertise in social media marketing, SEM, email, and, with a focus on app-based brands. Demonstrated success in building robust social media presence
• Successful track record for a Digital Brand: Experience with digital brands, particularly apps, in marketing roles
• Automation, Technology, and Product Marketing: Proficiency in managing marketing technology and promoting product features
• Data Analysis, Reporting, and Team Leadership: Strong analytical skills, team leadership experience, and commitment to continuous learning.
  
  

You Are

• A strong communicator with solid written/verbal presentation skills
• Detail-oriented–-the little things matter
• Organized with demonstrated ability to prioritize and deliver timely work
• A team player and not afraid to roll up your sleeves and help when needed
• Self-sufficient and not afraid to take the lead and manage tasks independently
• Coachable and open to feedback
• Respectful–-we treat each other with respect and assume the best of one another
• Not afraid to have fun!
  
  

What We Offer

At GroundTruth, we want our employees to be comfortable with their benefits so they can focus on doing the work they love

• Remote-first philosophy, subject to each manager’s discretion depending on the needs of the role
• Flexible vacation
• Daily lunch credit when working in-office
• Fully stocked snacks and beverages
• 401(k) employer match
• Fully-paid medical premiums for employees
• Generous parental leave
• Active DEIB Committee with regular initiatives
• Inclusion Academy seminars
• Wellness and gym reimbursement
• Family and pet expense reimbursement
• Education and coaching reimbursement program
• Option for mobile phone reimbursement or separate company phone
• Equity analysis to ensure fair pay
  
  

Applicants with disabilities may be entitled to reasonable accommodations under applicable federal, state and/or local laws. If you need reasonable accommodations in the application process, please reach out to us at recruiting@groundtruth.com.

The base pay offered may vary depending on geographic region, internal equity, job-related knowledge, skills, and experience among other factors. Our compensation package also includes a comprehensive benefits platform offering and a company bonus. The salary range for this position is listed below.

Salary Range

$150,000—$185,000 USD

We are an equal opportunity employer and value diversity, inclusion and equity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.