Bathhouse is a home for people who strive to look, feel, and perform their very best. Guests utilize our amenities (thermal pools, saunas, steam room) in a sleek, modern, and socially engaging atmosphere. Our best-in-class massages and scrubs are protocol-driven treatments delivered by a superstar team of Licensed Massage Therapists. Anybody with a body can benefit from a Bathhouse service.
Bathhouse is an oasis to be fundamentally human. We focus on functionality over preciousness and recovery over relaxation—the "anti-spa" spa experience. We are industry rebels.
We have large-scale facilities in New York City in the Wiliamsburg and Flatiron neighborhoods, and we are expanding with several projects under development in other key locations across the nation. This is a unique opportunity to contribute to our nationwide expansion and be a part of something big! Join us.
We are growing and seeking an experienced, entrepreneurial, and data-driven Director of Growth Marketing to lead our efforts in increasing sales, lowering cost per acquisition, and driving customer retention and loyalty. The ideal candidate will have a proven track record of developing and executing successful marketing strategies, with a deep understanding of digital marketing, customer lifecycle management, and data analysis.This is an on-site position at our company headquarters.
Requirements:
8+ years of progressive experience in marketing, with a strong focus on strategy, retention, and digital marketing.
Bachelor's degree in marketing, business, or a related field.
Proven track record of developing and executing successful marketing strategies that drive business growth, customer retention, and loyalty.
Deep understanding of customer lifecycle management, retention marketing, and loyalty programs.
Entrepreneurial mindset with a bias for action, the ability to thrive in a fast-paced, dynamic environment, and a willingness to roll up sleeves and do the day-to-day work.
Data-driven approach to decision-making, with the ability to analyze complex data sets and derive actionable insights.
Strong project management skills, with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines.
Responsibilities:
Develop and implement a comprehensive, data-driven marketing strategy that aligns with company goals and objectives. The strategy should focus on increasing sales, optimizing cost per acquisition, and enhancing customer retention and loyalty.
Manage a Sales Manager and collaborate with them to create and execute effective group sales initiatives, partnerships, manage outside agencies and promotions.
Own paid media and oversee the planning, execution, and optimization of digital marketing campaigns across various platforms, including Google Ads, social media, email marketing, and other relevant channels.
Analyze customer data, market trends, and competitor activities to identify opportunities for growth, improvement, and innovation in marketing strategies and tactics.
Collaborate with the Brand Director and other marketing team members to ensure a cohesive, consistent, and effective marketing approach across all channels and touchpoints.
Monitor, analyze, and report on key marketing metrics and KPIs, using data to inform decision-making, strategy adjustments, and performance optimization.
Foster a culture of innovation, experimentation, and continuous improvement within the marketing team, encouraging data-driven decision-making and agile adaptation to changing market conditions.
Develop and manage the marketing budget, ensuring efficient allocation of resources and maximizing return on investment.
Stay up-to-date with the latest marketing trends, technologies, and best practices, and proactively seek out opportunities to implement them in the company's marketing efforts.
Collaborate with cross-functional teams, operations, finance and customer service, to ensure seamless execution of marketing initiatives and optimal customer experience.
Desired Skills:
Proficient in various marketing tools, such as Google Ads, Analytics, Tag Manager, Search Console, social media ads platforms, email marketing , CRM, Marketing Automation, Data Visualization, User Experience , Project Management, CMS, Affiliate Marketing, Customer Feedback, and Marketing Analytics.
Excellent leadership and communication skills, with the ability to manage, motivate, and mentor a team of marketing professionals.
Experience with A/B testing, conversion rate optimization, and CX optimization.
Familiarity with SEO best practices and the ability to incorporate them into marketing strategies.
Understanding of customer segmentation, personalization, and targeted marketing techniques.
Strong writing and presentation skills, with the ability to effectively communicate marketing strategies and results to senior leadership and cross-functional teams.
Compensation & Benefits
Job Type: Full-time
Pay: $140-160
Health Insurance
Generous Vacation
Free unlimited admission to Bathhouse with a plus one.
50% off services, products, and the restaurant.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Technology, Information and Internet
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