Director of Growth

Role Title: Director of Growth

Location: Los Angeles or Remote

About Us: GEM is a consumer nutrition company on a mission to transform human and planetary health through the power of food as medicine. Our core product is The GEM Bite, the first ever real food multivitamin, packed with 20+ whole-food vitamins, minerals, superfoods, prebiotics, and probiotics for foundational health. Join us on our journey to bring delicious nutrition to all and build a healthier food system.

Role Summary: You will directly support the Chief Growth Officer to take GEM to new heights. As the Director of Growth, you will be developing and executing strategies across our entire growth funnel and responsible for achieving our aggressive business goals. You will lead all aspects of our paid media campaigns, as well as organic and product led growth, and be responsible for providing actionable insights and data analysis of performance.

Who You Are:

• Ownership mentality with an entrepreneurial spirit
• You are curious and cultivate a test-and-learn mindset
• You are an energetic self-starter and you’re not afraid to roll up your sleeves – you’re a player-coach type so to speak
• You are driven to achieve excellence, but with regard to impact over effort
• You don’t settle for the status quo and push to find better, more efficient ways to get things done
• You are detail oriented and able to push boundaries
• You thrive in a fast-paced, iterative environment and can give, take and apply constructive feedback
• You feel connected to GEM’s mission and desire to be part of a small but mighty team where you can see and feel the impact of your work
• You believe the customer is at the heart & soul of what we do

What You’ll Do:

• Grow GEM’s target audiences through all organic and paid media channels
• Plan, execute, analyze and optimize user acquisition campaigns across growth channels
• Own all related growth strategies for your channels, including funnel optimizations, managing large budgets, and media planning
• Track, analyze, and report out on key metrics and related company KPIs on a regular basis
• Own the logged-out site experience and, be responsible for onboarding flows, landing pages, and the home-page
• Ownership of our growth dashboards,, keeping an eye at all times on the full conversion funnel
• Evaluate GEM’s tracking and attribution setups and optimize accordingly to ensure top notch and accurate regular reporting
• Maintain your finger on the pulse of all new user acquisition opportunities beyond our existing growth channels

Qualifications & Skills:

• 5+ years of experience in a senior Growth role at a D2C company
• Proven track record of leading paid media campaigns, teams, and agencies
• Deep understanding and proven competencies in at least Meta, Google, and Tiktok.
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions
• Hands on experience with a subscription based high growth start-up, a plus
• Excellent communication (written & verbal) skills with high attention to detail and a proclivity for process and organizational improvement

Benefits at GEM:

• Medical (majority covered by GEM), dental and vision insurance plans and free membership to One Medical
• 401k
• Remote Work Friendly
• Flexible PTO policy
• Complimentary GEM subscription and discounts for friends and family
• Monthly Lunch and Learns, happy hours, and quarterly team building off-sites
• A collaborative and passionate team invested in your professional and personal growth

GEM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignment, benefits, layoff, and termination.