Position Status: Full-Year, Exempt, 100% full time. Limited evening and weekend work may be required.
Salary Range: $95,000 to $125,000
The Director of Enrollment Management and Marketing oversees all aspects of the school's admissions and marketing programs. The Director of Enrollment Management and Marketing provides leadership in attracting and yielding mission-appropriate students, collaborates with the Head of the School, and sits on the Leadership Team and on the Tuition Assistance Committee. This position also works closely with parent volunteers, the Communications Manager, the Finance Office, and the Data Systems Manager to ensure smooth operations throughout the school year. A chief storyteller, the Director of Enrollment Management and Marketing will implement a new brand strategy co-created with Mission Minded in the 2023-2024 school year.
Primary Responsibilities
Enrollment Management
Be a dynamic, articulate, and visible spokesperson of MP&MS' mission for applicant families and the wider Marin community
Engage with prospective families and offer a high-touch experience for them throughout the admissions process
Collaborate with administrators, teachers, and staff members to ensure that open house events, admissions social gatherings, parent tours, and student visits are compelling experiences for applicant families and students
Manage parent volunteers who serve as admissions docents
Oversee all aspects of the Ravenna admission database
Keep accurate records of all enrollment activity
Work with the Finance Office and Data Systems Manager on Tuition Management
Determine tuition assistance allocations with Head of School and Chief Finance and Operating Officer
Present clear data for monthly Finance Committee and Board meetings
Marketing
Use the Mission Minded brand strategy to develop a marketing plan
Train key school personnel and parent volunteers on the adoption of the Mission Minded brand strategy
Work closely with the Communications Manager to create a calendar that ensures consistent and timely messaging about the school
Gather and analyze data to understand MP&MS' place in Marin and the wider Bay Area
Use print and social media to enhance MP&MS' brand
Oversee annual printed publications
Qualifications
B.A. degree (advanced degree preferred)
3-5 years of admissions or school leadership experience
Experience in creating departmental budgets
Confidence, patience, discretion, and a sense of humor that complements MP&MS' culture and mission
Ability to be an effective storyteller who can articulate the case for MP&MS
Excellent analytical and communication skills
Belief in the value of strong collaboration and teamwork
Mastery of relational databases
Physical Requirements & Work Environment
Marin Primary & Middle School is in full compliance with the Americans with Disabilities Act (ADA) and does not discriminate in regard to applicants or employees with disabilities and will make reasonable accommodation when necessary.
For the purposes of the ADA, the "Primary Responsibilities" listed are essential job functions
Work is normally performed in a typical interior/classroom work environment, with typical classroom noise and other disruptions
Both sitting and standing are required during a regular workday
Normal vision and hearing abilities are required to interact with students, parents, faculty, and staff, and with school equipment
Ability to occasionally lift up to 50 lbs
Ability to work at a desk and computer screen for extended periods of time
Ability to turn, bend and reach
Ability to move oneself around the campus
Ability to drive to other locations for meetings, conferences, etc.
Position requires adaptability, analyzing, assessing, calculating, decision making, dependability, good judgment, reading, memorizing, social skills, speaking, multitasking, and writing
Mission Statement
We inspire joyful learning, honor each child, and build connections to empower all students to make a difference.
MP&MS is an equal opportunity employer. All individuals have an equal opportunity for employment based on qualifications and merit, regardless of religion, race, sex, marital status, pregnancy, childbirth or related medical conditions, age, color, national origin, ancestry, physical or mental disability, medical condition, sexual orientation, military service status, or any other factor prohibited by state or federal law. This policy applies to all areas of employment, including recruitment, hiring, training, promotion, compensation, benefits, and other conditions of employment. MP&MS also makes reasonable accommodations for employees with disabilities and for employees who request an accommodation for pregnancy, childbirth, or related medical conditions.
Salary: $95000 - $125000 per year
Job Posted by ApplicantPro
Seniority level
Director
Employment type
Full-time
Job function
Education and Training
Industries
Primary and Secondary Education
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