Director of Email Acquisition

Job Description

Director of Email Acquisition

Hearst Newspapers is seeking an experienced and strategic Director of Email Acquisition to lead our efforts in growing our direct relationship with our readers and consumers through email acquisition across all of our titles. In this role, you will be responsible for developing and executing innovative strategies, programs and campaigns to capture new email addresses through newsletter sign ups, editorial tools, partnerships, UGC, and promotions. You will work collaboratively with product, editorial, marketing and advertising to prioritize our efforts across all teams

Key Responsibilities:

• Develop and implement a comprehensive email subscriber acquisition strategy to drive consistent growth in our email list
• Analyze data and insights to identify new opportunities, and test and optimize campaigns accordingly
• Collaborate with cross-functional teams (marketing, edit, advertising, product, etc.) to create compelling acquisition touchpoints
• Manage and optimize our email subscriber acquisition channels, including website, social media, paid advertising, partnerships, and more
• Monitor and report on key email subscriber acquisition metrics, and use data-driven insights to continuously improve performance
• Stay up-to-date with industry trends, best practices, and emerging technologies in email marketing and subscriber acquisition
  
  
  

Qualifications:

• 3+ years of experience in email marketing, with a strong track record of growing email subscriber bases
• Proven ability to develop and execute successful email subscriber acquisition strategies
• Strong understanding of digital media
• Excellent data analysis and optimization skills, with the ability to use data to inform decision-making
• Strong project management and cross-functional collaboration skills
• Familiarity with best practices, privacy, email marketing platforms, and other relevant technologies
  
  
  

The base salary for this role is between $110,000 - $125,000. The actual base pay offered is dependent upon many factors, such as transferable skills, work experience, business needs, market demands and conditions, including geographic location where the work will be performed, and other factors permitted by law.

This role requires the position to be located in New York, NY with an in-office presence of 3 days a week.

About Hearst Newspapers:

With 2,500 employees across the nation, HNP encompasses a network of 24 daily and 52 weekly publications, including the San Francisco Chronicle, Houston Chronicle, San Antonio Express-News and Albany Times Union, several top digital-only news and lifestyle sites, marketing services businesses, and entertainment businesses such as King Features Syndicate.

At HNP, we are investing in new and innovative ways to tell stories – growing newsrooms, diversifying tools, evolving platforms – to support the millions of people who trust us each month to help them make decisions, take action and be inspired.

Be a part of something bigger – your headline awaits.

Recognizing the diverse needs of our candidates, if you are interested in applying for employment and need assistance or an accommodation to use our website or regarding the application process, please contact us by email at hnpemployment@hearst.com. Please do not use this email address to inquire about the status of applications. We will only respond to inquiries concerning requests for a reasonable accommodation through this email address.