Director of Ecommerce & Performance Marketing
Director of Ecommerce & Performance Marketing
SBH Fashion
New York, NY
See who SBH Fashion has hired for this role
E-commerce Strategy & Sales and Budget Management
- Oversee the site Budget, achieving financial goals, and overseeing the marketing budget.
- Develop and execute strategies to enhance our e-commerce presence in the Americas.
- Create seasonal strategies for key shopping events and sales tactics, ensuring alignment with brand growth goals and merchandising strategy.
- Implement seasonal online marketing calendars that integrate sales and marketing initiatives.
- Develop and lead customer acquisition and retention strategies.
- Create and evaluate test programs to measure effectiveness and drive continuous improvement.
- Research industry trends to identify opportunities and areas for leadership.
- Lead and direct the e-commerce team and cross-functional groups.
- Oversee budget allocation to maximize marketing opportunities and ROI.
- Develop strategies to optimize full-price sales and manage promotional, and markdown opportunities.
- Partner with Omni Controlling and merchandising to set annual, quarterly, monthly, weekly sale and conversion goals.
- Collaborate with Omni Controller, Brand Marketing and Merchandising to align e-commerce initiatives and maximize brand traffic.
- Partner cross-functionally to influence product vision and strategy to ensure a balance between business needs and technological capabilities.
- Lead team online assortment, promotions, pricing, and content presentation.
- Align multi-channel business strategies with promotional and storytelling moments.
- Enhance customer engagement and conversion, minimize service issues, and optimize inventory sell thru.
- Partner with Omni Controlling and merchandising for accurate forecasting of key products.
- Provide feedback to improve creative content and experience.
- Work with digital product teams to prioritize and execute revenue-driving initiatives.
- Elevate brand presentation online and find synergies between in-store and online merchandising.
- Lead change using consumer insights and industry trends to drive channel performance and team engagement.
- Lead, coach, and develop a high-performing team focused on consumer centricity, e-commerce excellence, and accountability.
- Foster a culture of empowerment, rapid execution, and a fail-fast approach.
- Align direct reports and cross-functional teams with the vision and goals of the brand.
- Bachelor’s Degree in a related discipline
- 8+ years of experience within E-Commerce and digital marketing, preferable within fashion with an omnichannel mindset.
- 3+ years in a management role.
- A broad business and digital background with experience in digital development and sales optimization
- Proven results of increasing online sales
- Strong analytical and strategical skills, as well as hands on and always finding ways to move forward through engaging and inspiring the team and stakeholders.
- Significant experience in leading large-scale business transformation
- Strong knowledge of retail, global markets, and international landscapes
- Proven track record of driving growth through brand storytelling in matrixed organizations
- Team player with strong lateral collaboration skills and influence capabilities.
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Seniority level
Director -
Employment type
Full-time -
Job function
Information Technology and Marketing -
Industries
Retail Apparel and Fashion
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See who you knowFeatured Benefits
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Medical insurance -
Dental insurance -
Vision insurance
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