SBH Fashion

Director of Ecommerce & Performance Marketing

SBH Fashion New York, NY

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Samantha Glass

Samantha Glass

Vice President of Talent Acquisition at SBH Fashion

E-commerce Strategy & Sales and Budget Management

  • Oversee the site Budget, achieving financial goals, and overseeing the marketing budget.
  • Develop and execute strategies to enhance our e-commerce presence in the Americas.
  • Create seasonal strategies for key shopping events and sales tactics, ensuring alignment with brand growth goals and merchandising strategy.
  • Implement seasonal online marketing calendars that integrate sales and marketing initiatives.
  • Develop and lead customer acquisition and retention strategies.
  • Create and evaluate test programs to measure effectiveness and drive continuous improvement.
  • Research industry trends to identify opportunities and areas for leadership.
  • Lead and direct the e-commerce team and cross-functional groups.
  • Oversee budget allocation to maximize marketing opportunities and ROI.
  • Develop strategies to optimize full-price sales and manage promotional, and markdown opportunities.
  • Partner with Omni Controlling and merchandising to set annual, quarterly, monthly, weekly sale and conversion goals.

Site Strategy, Marketing & Merchandising

  • Collaborate with Omni Controller, Brand Marketing and Merchandising to align e-commerce initiatives and maximize brand traffic.
  • Partner cross-functionally to influence product vision and strategy to ensure a balance between business needs and technological capabilities.
  • Lead team online assortment, promotions, pricing, and content presentation.
  • Align multi-channel business strategies with promotional and storytelling moments.
  • Enhance customer engagement and conversion, minimize service issues, and optimize inventory sell thru.
  • Partner with Omni Controlling and merchandising for accurate forecasting of key products.
  • Provide feedback to improve creative content and experience.
  • Work with digital product teams to prioritize and execute revenue-driving initiatives.
  • Elevate brand presentation online and find synergies between in-store and online merchandising.
  • Lead change using consumer insights and industry trends to drive channel performance and team engagement.

Team Leadership

  • Lead, coach, and develop a high-performing team focused on consumer centricity, e-commerce excellence, and accountability.
  • Foster a culture of empowerment, rapid execution, and a fail-fast approach.
  • Align direct reports and cross-functional teams with the vision and goals of the brand.

Qualifications:

  • Bachelor’s Degree in a related discipline
  • 8+ years of experience within E-Commerce and digital marketing, preferable within fashion with an omnichannel mindset.
  • 3+ years in a management role.
  • A broad business and digital background with experience in digital development and sales optimization
  • Proven results of increasing online sales
  • Strong analytical and strategical skills, as well as hands on and always finding ways to move forward through engaging and inspiring the team and stakeholders.
  • Significant experience in leading large-scale business transformation
  • Strong knowledge of retail, global markets, and international landscapes
  • Proven track record of driving growth through brand storytelling in matrixed organizations
  • Team player with strong lateral collaboration skills and influence capabilities.

Salary: $160,000 - $185,000

  • Seniority level

    Director
  • Employment type

    Full-time
  • Job function

    Information Technology and Marketing
  • Industries

    Retail Apparel and Fashion

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