Our organization is a leading provider of educational travel and experiential learning opportunities globally. Established in 1967 with a mission to offer enriching travel experiences to students, we've since expanded our offerings to encompass a diverse range of programs spanning over 100 countries. Our programs, including educational travel, performing arts, language immersion, career exploration, service-learning, study abroad, and sports, aim to broaden students' horizons beyond the classroom, fostering personal growth and global awareness.
Job Description
Our K12 Individual business division is seeking a dynamic and visionary Director of Digital Marketing to spearhead our digital growth initiatives. As part of our Direct-to-Consumer team, you'll play a pivotal role in crafting and executing digital marketing strategies across various channels to drive engagement, conversion, and ROI.
Reporting to the Senior Vice President of Marketing, you'll collaborate closely with Product Marketing and Sales teams to oversee the creation, optimization, and analysis of content and campaigns across our website, microsites, social media platforms, email marketing, SEO, SEM, and other digital channels. Leading a team of talented marketers and partnering with external agencies, you'll drive innovative approaches to expand our reach, enhance user experience, and achieve business objectives.
Responsibilities
Collaborate with Product Marketing and Sales to devise comprehensive digital marketing strategies aligned with business objectives.
Develop and execute strategic plans to enhance our online presence, drive audience growth, and guide prospects through the buyer's journey.
Implement SEO and content marketing strategies to improve search engine visibility and attract target audiences.
Optimize website performance through user testing and conversion rate optimization (CRO) initiatives.
Oversee digital advertising campaigns in partnership with external agencies to boost brand awareness and generate qualified leads.
Establish KPIs and metrics to measure campaign performance and provide regular reporting to stakeholders.
Conduct market research to identify industry trends and competitive insights, informing strategic decision-making.
Ensure quality and consistency of digital content across various platforms, including websites, social media, and advertisements.
Stay abreast of emerging trends and technologies in digital marketing, recommending innovative approaches to drive business growth.
Foster a culture of continuous improvement and mentorship within the digital marketing team.
Minimum Qualifications
Bachelor's degree in Marketing, Business, Advertising, or a related field; MBA preferred.
10+ years of experience in Digital Marketing, preferably in B2C or ecommerce industries.
Proficiency in marketing tools such as Google Ads, LinkedIn Ads, Moz, SEMrush, Google Analytics, etc.
Experience with web analytics platforms and Content Management Systems (CMS) such as WordPress, Sitecore, and HubSpot.
Strong communication, organizational, and team management skills.
Analytical mindset with a focus on data-driven decision-making.
Ability to adapt to evolving consumer trends and technological advancements.
Preferred Qualifications
Previous experience in B2C or ecommerce industries.
Advanced knowledge of digital marketing tools and platforms.
Location: Vienna, VA
Work Perks
Supportive and collaborative work environment.
Comprehensive benefits package including medical, dental, and vision coverage, as well as life insurance and retirement savings options.
Generous paid time off and flexible scheduling opportunities.
Professional development and tuition reimbursement programs.
Travel discounts and opportunities.
Commitment to diversity, equity, and inclusion initiatives.
Equal Opportunity Employer
We are dedicated to building a diverse workforce and fostering an inclusive workplace culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, age, disability, or veteran status.
Employment Type: Full-Time
Seniority level
Director
Employment type
Full-time
Job function
Marketing and Sales
Industries
Human Resources Services
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