We're on a mission to empower content creators worldwide to forge deeper connections with their audiences. Partnering with industry leaders in media intelligence and sales technology, we've created an ecosystem of insights tailored to help enterprise content creators thrive across multiple channels. Serving over 1,000 global brands including renowned names like The New York Times, BBC, ESPN, and BuzzFeed, we're committed to driving growth and revenue through data-driven strategies.
Joining our team means being part of a diverse community of passionate individuals dedicated to impactful work and maintaining a healthy work-life balance.
Job Description
As the Director of Content Marketing, you'll lead our Content Marketing team in crafting and executing comprehensive strategies to engage and retain customers while driving business growth. With a focus on customer-centric approaches and data-driven insights, you'll oversee the creation of high-quality content across various formats and channels.
Key Responsibilities
Develop and execute a holistic content marketing strategy aligned with company objectives and audience preferences.
Lead a team of content writers and designers to produce engaging content, tailored to different customer segments.
Utilize social media, email marketing, and content syndication to effectively distribute and promote content.
Implement SEO best practices to enhance content visibility and organic search rankings.
Utilize content marketing as a lead generation tool, implementing lead capture strategies to nurture leads effectively.
Track and analyze content marketing performance metrics, providing regular reports and identifying areas for improvement.
Collaborate with senior leadership to align content marketing initiatives with overall business objectives.
Qualifications
Bachelor's degree in Marketing, Communications, Business, or related field; Master's degree preferred.
4 years of experience in content marketing, with a strong understanding of B2B SaaS industry trends.
Experience in media analytics space is a plus.
Proven track record of developing and implementing successful content marketing strategies.
Strong analytical skills and proficiency in data analysis tools.
Exceptional leadership and communication skills.
Creative thinker with a strategic mindset.
Strong project management skills in a fast-paced environment.
Join us in driving innovation and growth in the B2B SaaS industry. If you're a strategic thinker with a passion for content marketing and a proven track record of success, we want to hear from you!
Diversity, Equity, And Inclusion Statement
We're committed to creating an inclusive environment where all employees are valued for their unique perspectives and experiences. We actively promote diversity in our hiring and retention practices, fostering an equitable workplace for all.
Equal Opportunity Employment Statement
We are an Equal Opportunity Employer and do not discriminate on the basis of race, color, gender, sexual orientation, gender identity or expression, religion, disability, national origin, protected veteran status, age, or any other status protected by applicable law.
Employment Type: Full-Time
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing, Public Relations, and Writing/Editing
Industries
Human Resources Services
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