Director of Content Marketing

Machinify is a revolutionary healthcare software company with a mission to ensure that patients get the right medical treatment, at the right time, at the right price. Our cloud-based Machinify AI platform leverages the latest advances in machine learning, large language models, data analytics, and cloud processing to solve previously intractable problems, transforming healthcare administration and payment operations.

Machinify is seeking an experienced Director of Content Marketing to join our team as the first content marketing manager. This person will own the development of content and editorial strategy. They will produce compelling and relevant content that supports thought leadership, engagement, traffic, and drive acquisition as well as customer retention. Additionally, the content manager will build out Machinify's customer story library, expand our content efforts to new heights, and generate new content formats that resonate with our payer audience!

The ideal person for this role is a self-starter who brings excitement about making healthcare more affordable and accessible. Their background includes brand/product storytelling, an analytical mindset, and a track record of success in new content generation.

What you’ll do:

• Communicate Machinify’s vision, thought leadership, and drive awareness/engagement throughout the marketing funnel
• Define, execute, and project manage Machinify's content marketing and editorial strategy
• Create and maintain a content calendar to ensure timely deliverables through the effective allocation of content budget/resources
• Write high-quality, thought-provoking content in formats that engage our audiences including: case studies, e-books, blog posts, webinars, email copy, and SEO articles.
• Develop Machinify's customer stories and case studies to showcase the company's success in market.
• Work closely customer subject matter experts (SMEs) to generate novel thought leadership not-yet shared within the category
• Own the 'Blog' and future expansion of content marketing resources
• Craft compelling product messaging and positioning that resonates with target audiences. Translate technical features into customer-centric value propositions
• Collaborate with external partners and agencies to expand the company's content reach and impact
• Set realistic goals and develop a reporting plan for key performance metrics (e.g. engagement, reach, sentiment, etc.) to continuously improve and optimize content strategy
• Oversee the creation and maintenance of a content style guide to ensure consistency in tone, voice, and messaging
• Stay up-to-date with industry trends and best practices to continually evolve and innovate the company's content tactics/formats
• Ensure all content adheres to legal and regulatory requirements
  
  

What you’ll bring:

• 8+ years of experience with deep expertise in content marketing (generating top of funnel interest, thought leadership, and ownership of associated content marketing strategies)
• Demonstrated success in developing and executing go-to-market strategies for B2B, B2SMB, and / or B2C SAAS products
• Proven success in creating new, strategic, and full-funnel content programs (with the ability to execute against said programs)
• Excellent communication (verbal and written) and storytelling abilities, with a track record of crafting impactful messaging
• Analytical mindset with proficiency in leveraging data to drive decision-making
• Performance tracking. Ability to analyze data and create metrics to optimize content marketing initiatives
• Success in forming partnerships with internal cross-functional teams across leadership, SMEs, Sales, Account Management, and Product counterparts
• Excellent project and budget management skills
• Having experience in SEO, driving and optimizing content experience
• Excels in fast-paced and ambiguous work environments with an appetite for feedback
• Utilized analytics to identify the impact and effectiveness of full-funnel content programs
• Experience working with Content Management Systems such as Webflow or HubSpot (is a plus)
• Bachelor's degree in Marketing, Business, or equivalent experience
• Preferred: Deep understanding of market trends, competitive landscapes, and customer behaviors in the consumer healthtech industry
  
  

What we offer:

• Work from anywhere in the US! Our team is distributed and most of us work from home
• A flexible and trusting environment where you'll feel empowered to do your best work
• Hardworking and supportive colleagues and a leadership team that understands the importance of recruiting and retaining top talent
• Incredible Medical/Dental/Vision benefits for employees & their families.
• Competitive salary and equity, 401(k) sponsorship, life insurance
• Generous Learning and Development Reimbursement policy
  
  

The salary for this position is based on an array of factors unique to each candidate: Such as years and depth of experience, set skills, certifications, etc. The salary for this position ranges between 140-180k.

We are hiring for different levels, and our Recruiting team will let you know if you qualify for a different role/range. Salary is one component of the total compensation package, which includes meaningful equity, excellent healthcare, flexible time off, and other benefits and perks.

Equal Employment Opportunity at Machinify

Machinify is committed to hiring talented and qualified individuals with diverse backgrounds for all of its positions. Machinify believes that the gathering and celebration of unique backgrounds, qualities, and cultures enriches the workplace.