Director of Content, Corporate Marketing

Unlock Health breaks down the walls that healthcare providers have lived with for decades. We connect the dots across managed care and marketing so that providers can realize their missions and patients can get the right care. We've brought together the top healthcare marketing organizations to make this vision a reality, with a team of experts in managed care, technology, and ROI design.

Title: Director of Content

Direct Manager Title: Senior Director of Corporate Marketing

The Role

Unlock Health is seeking an energetic and passionate Director of Content to lead our enterprise content strategy and production efforts within the corporate marketing team to build awareness of Unlock’s integrated technology and services solutions. This individual will play a critical role in driving revenue, amplifying our brand, and diversifying our market presence through creation of clear and compelling content that positions Unlock as a thought leader for addressing our healthcare clients’ most pressing needs. This person will be a strategic partner to the senior director of corporate marketing, as well as a doer who enjoys rolling up their sleeves to get a job done.

What You’ll Do

• Content Strategy Development:
• Oversee Unlock’s enterprise content strategy in alignment with Unlock’s corporate marketing objectives and priority initiatives across individual lines of business (Integrated Marketing, Performance Marketing, Managed Care, and Product).
• Collaborate with the senior director of corporate marketing to identify and develop new priority content initiatives.
• Develop and execute against content plans tailored for the Unlock brand, lines of business, and unique customer pain points we solve.
• Support Unlock enterprise brand messaging initiatives and extension into priority marketing and sales enablement content.

• Content Creation and Management:
• Oversee the creation and management of all content types, including written, visual, and multimedia content, in partnership with creative teams.
• Develop and maintain a detailed content process to ensure high-quality, consistent, and timely content production.
• Contribute to the corporate marketing calendar, ensuring alignment with marketing campaigns, business objectives, and content pillars.
• Work closely with Unlock line of business leaders to gather input and understand their respective content needs.
• Draft and review content briefs to guide the content creation process, ensuring they align with the specific objectives of each content pillar.
• Review and approve content, ensuring it meets brand standards, strategic objectives, and the unique requirements of each content pillar.

• Team Leadership:
• Provide guidance, support, and feedback to members of the corporate marketing team.
• Foster a collaborative and innovative team environment that encourages creativity and excellence.
• Coordinate with cross-functional teams to ensure cohesive and integrated content efforts.

• Support and Collaboration:
• Support the Senior Director of Corporate Marketing with priority content needs, including executive communications, thought leadership pieces, and key marketing materials.
• Collaborate with other corporate marketing functions, including digital, social media, and PR, to ensure integrated and effective content distribution.
• Monitor and analyze content performance metrics to optimize strategy and improve outcomes.
  

Ideal Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field
• Minimum of 8 years of experience in content strategy and creation, with a strong focus on healthcare marketing
• Proven track record of developing and executing successful content strategies that drive business results
• Strong leadership and team management skills, with experience managing senior-level content professionals
• Excellent written and verbal communication skills, with a keen eye for detail and quality
• Must be a strong and clear communicator, capable of effectively conveying ideas and feedback
• Ability to think strategically and act tactically, managing multiple priorities in a fast-paced environment
• Proficiency in content management systems (CMS), marketing automation tools, and analytics platforms
  
  

Perks And Benefits

• Competitive Salary
• Health, Dental and Vision benefit packages to fit all types of lifestyle
• Life, Short and Long Term Disability Insurance paid 100% by the company
• FSA / HSA Options
• 401(K) with a generous company match program
• Flexible Paid Time Off (aka- unlimited)
• Paid Parental Leave
• Hybrid and Remote work schedules available
• Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice)
• Employee Referral Program
  
  

About Unlock

Unlock Health redefines what a marketing and advertising agency can do in healthcare by breaking down walls that have existed for decades. We’ve combined the best teams in healthcare marketing to help every client live their mission – to promote, maintain, and restore health. Our “super agency” approach connects creative, content, and strategy to remove the guesswork from growth, measured by ROI technology. By bringing together the top talent in the industry, we are reshaping the future of healthcare marketing.

We believe our business can only grow by including our Vision and Values in everything we do. Our hiring process is no different. We interview and hire based on our values, which you can learn more about here.

Equality Opportunity Employer Statement

Unlock, and its affiliate companies, is an equal opportunity employer dedicated to building an inclusive and diverse workforce. We provide equal employment opportunities without regard to an applicant's race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.