Director of Brand Strategy

Job Description

Director of Brand Strategy

Integrated Strategy Department

Reports to: EVP, Director of Integrated Strategy

Job Summary

Our Integrated Strategy Team at Calcium works at the intersection of client challenges and creative campaigns to build powerful, engaging brands rooted in sharp clinical expertise.

As one of the leaders of this team, the Director of Brand Strategy at Calcium is a puzzle solver. A data explorer whose research discovers the heart of the problem and the insights that will form the solution. Someone who uncovers new perspectives and pushes their team members and peers to do the same.

Working on either a cluster of smaller brands or on a client’s book of brands, the Director of Brand Strategy helps shape the goals of the teams they work on, soliciting the best thinking across disciplines and facilitating strategic direction for Creative through POVs, briefs, and presentations. Completely immersed in the foundation of their brand(s), the Director of Brand Strategy contributes to timelines and planning exercises and collaborates with others to help define and optimize the KPIs that indicate the brand is successful in the market. The person in this position also contributes to new business efforts and mentors others in the department, helping to build the skillsets of the Brand Strategists and Senior Brand Strategists under their tutelage.

Finally, the Director of Brand Strategy embodies the Calcium core values of commitment, integrity, and respect, both in their work and in their relationships with their co-workers and external clients.

Key Job Responsibilities (Duties may include, but are not limited to all or some of the following)

Strategic Leadership

• Cross-team and client leadership: Actively shapes team goals and objectives, contributes to timelines and planning exercises, and solicits the best thinking from a cross-disciplinary team
• Facilitation: Engages agency teams, partners, and clients in facilitated discussions, workshops, and exercises in support of brand initiatives
• Fueling Internal Growth: Collaborates with department and agency leadership on relevant trainings or the development of tools, frameworks, and resources to improve our work
• Thought leadership: Identifies and develops unique, provocative narratives and opportunities to advance the department and agency’s agendas
• Business development: Supports new business teams regularly in pitch work and organic opportunities
• Mentorship: Contributes to an environment of curiosity and learning within the department and agency, including mentorship and direct management of one or more Brand Strategists/Senior Brand Strategists
  
  

Brand Stewardship

• Brand immersion: Develops full understanding of the background and foundation of multiple clients’ products and brands
• Competitive intelligence and monitoring: Maintains a watchful and discerning eye on key competitors, trends, and movements in the market to keep our teams (and clients) up to speed on major challenges or opportunities
• Audience identification: Defines clear target audiences through rich personas and distinct segments as needed
• Insight development: Discovers and crafts sharp, fresh, and actionable insights about the category and consumer context in which our brand operates
• Journey mapping: Articulates and develops clear, thoughtful journeys for each audience, including significant touchpoints and opportunities for the brand
• Strategic direction: Informs and reviews all creative manifestations of the brand, shaping strategic direction through POVs, briefs, and presentations
• Brand building: Navigates market research and collaborates on brand building blocks like positioning, vision and values, personality, and more
• Analytics and reporting: Collaborates with analysts and SMEs to define key performance indicators (KPIs) and measure success in market, informing optimizations as needed
• Comms & tactical planning: Leads collaborative agency efforts to develop tactical programs and annual plans, communications calendars, and content strategies/matrices
  
  

Job Qualifications (Skills/Requirements)

• 5-8 years in a strategy role, with at least 2-3 years in a leadership position (background in healthcare or pharmaceutical marketing a plus)
• Must have oncology experience
• Demonstrated cross-functional leadership and intrapersonal skills
• Experience mentoring or managing junior strategists preferred
• Proficiency in Microsoft Office, Keynote
• Proficiency in online collaboration tools such as Mural or Miro
• Superb communications and storytelling skills in a variety of formats, from POVs to pitches
• Experience with data analytics, including Google Analytics or Adobe
• Experience with additional resources and tools, such as DataMonitor, Meltwater, Netbase Quid, GWI, SEM Rush, etc. to gather insights and direct client strategy
• Experience leading market research
• Knowledge and experience of integrated marketing disciplines, including mastery of at least one of the following:
• SEO/SEM
• Relationship management (RM, CRM, PRM)
• Customer Experience (CX)
• User Experience (UX/UI)
• Social media
• Content strategy
• Supplementary knowledge or expertise beyond marketing in fields such as, but not limited to:
• Neuroscience
• Cognitive reasoning
• Sociology
• Psychology
• Behavioral studies
• Market research
• Storytelling
• Entrepreneurship
• Goes above and beyond the job description and has the willingness to be flexible for the team, agency, and ultimately the work
  
  

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