Director of Brand Management

Job Title: Director of Brand Management, Suja Life Wellness Shots & Vive Organic Brand

Shape the Future of Wellness – Join Suja Life and Vive Organic as Our Director of Brand Management

Are you a visionary brand leader ready to steer Suja Life and Vive Organic toward unprecedented success? Suja Life, an emerging house of brands in the health and wellness industry, is seeking an exceptional Director of Brand Management to elevate our Wellness Shots category and lead a team of passionate professionals. If you're driven by the desire to make a transformative impact, possess a proven track record of brand leadership, and want to be an integral part of a team dedicated to revolutionizing health and wellness, we want to meet you.

About Suja Life:

Suja Life is dedicated to crafting plant-based, better-for-you beverages that deliver exceptional function, nutrition, and taste to a diverse national audience. Established in 2022, our company encompasses Suja Organic and Vive Organic, two leading brands that harness the power of organic, non-GMO, plant-based ingredients to create products packed with vital nutrients and functional benefits.

In partnership with Paine Schwartz Partners, Suja Life was founded to combine years of expertise in the consumer-packaged goods industry with a mission to produce high-quality, wellness-focused products. Today, Suja Life stands at the forefront of the organic and cold-pressed juice and wellness shot market, continually expanding our portfolio and impact.

What You’ll Do:

As our Director of Brand Management, you will be at the helm of Suja Life's Wellness Shots category and the Vive Organic brand. Your visionary thinking and strategic leadership will be paramount in creating and executing brand strategies that resonate deeply with our consumers. You will be responsible for:

Crafting a Vision: Define and execute a bold brand vision that encapsulates our identity, purpose, and messaging, captivating our audience and inspiring loyalty for both Suja Life Wellness Shots and Vive Organic.

Strategic Leadership: Lead a cross-functional team in the development and execution of comprehensive brand strategies, ensuring they drive exponential growth and market leadership.

Championing Innovation: Pioneer brand-led innovation by staying at the forefront of industry trends and consumer insights, positioning Suja Life and Vive Organic as frontrunners in the health and wellness arena.

Data-Driven Excellence: Leverage data and metrics to meticulously evaluate and optimize brand initiatives, achieving continuous improvement and excellence.

Consumer Connections: Foster a profound understanding of our customers, anticipating their needs and aspirations, and ensuring our brand resonates with them on a profound level.

Team Empowerment: Lead, mentor, and empower a direct report + set of cross-functional teammates, nurturing their growth and development to achieve collective success.

What You’ll Bring:

• The best of a general manager and brand builder mindset
• Proven leadership in brand management and strategy
• Visionary thinking and innovation
• Exceptional communication and inspirational leadership skills
• Strategic acumen and data-driven decision-making abilities
• Outstanding project management and organizational skills
• A collaborative spirit and a drive for excellence
• BONUS: A Viving Explorer lifestyle that lives as big or bigger outside of the office than in it

What we’re looking for:

• 8+ years of CPG Marketing, Brand Management, and Innovation experience
• Experience working for a large CPG company, going through a rotational Brand Marketing program is highly preferred
• Experience working for a Startup or Midsize CPG lifestyle brand is a big plus
• BA in Marketing, Business, or related field. MBA not required but strongly preferred
• Experience working for a PE backed CPG company would be a plus
• Ability to work independently in a remote home office setting, while collaborating daily with your extended marketing team
• Looking for a Creative out of the Box adventurous Marketer who’s willing to push boundaries

Why this role?

Because you are joining a group of people who are more than a company; we believe in the better food movement and fostering a culture of health, growth, and community.

When you step into the role of Director of Brand Management, you join a team that values your contributions, supports your professional journey, and celebrates your achievements.

We offer a competitive compensation package, a dynamic and empowering work environment, and the opportunity to take a leading role in a company

Join us, and together, let's create a brighter, healthier future for all.