Director of Brand Management

Marketing

Irving, TX

ID: 896-357

Full-Time/Regular

Cacique® is the #1 brand of authentic Mexican-style cheeses, cremas, chorizos and salsas in the United States. With a leadership position among the Hispanic population nationwide and over 13 years of consecutive revenue growth, Cacique is poised for continued growth and expansion.

Cacique was founded in 1973 upon the four core values of Family, Quality, Integrity, and Authenticity, and these values continue to provide the foundation for our success and how we work. We look to hire future teammates who embody these values, and who are innovative, resourceful, determined, and catalysts of change. As a dedicated, family-owned company, Cacique offers a rewarding environment in which to thrive and grow your career.

Role Overview:

Our Marketing team is growing, and we are looking for an experienced Director of Brand Management who is passionate about building brands and innovation. Reporting to the VP of Marketing, the Director of Brand Management is a key member of the marketing leadership team accountable for developing the overall brand strategies, customer and category thought leadership, and financial plan delivery for our biggest Category: The Dairy Business. This position will have ownership over Category Retail Strategy, Analytics & Reporting, Product Media Strategy, Brand Planning and P&L, and overall Portfolio Strategy. This role blends strategic leadership and individual contributor execution to bring to life our short-term and long-term brand goals.

Key Responsibilities:

Marketing & Portfolio Management:

• Develop and propose initiatives for multi-year success, including leading R&D.
• Lead planning, budgeting, and execution of Dairy Category marketing plans by understanding brand equity, identifying opportunities, and managing packaging development.
• Collaborate with Shopper Marketing Manager and Director of Marketing Communications to evaluate and improve marketing programs.
  
  

Market Knowledge & Category Management:

• Anticipate and analyze consumer and market trends to enhance Cacique’s competitive position.
• Understand the competition, customers, consumers, and brand performance in the market.
  
  

Forecasting & Process Management:

• Analyze the business’s margin profile and strategize for improvement, including SKU rationalization and pricing reviews. Understand category budgets and business plan objectives through continuous tracking and analysis.
• Lead the development of category strategies and plans, including the annual strategic operating plan and marketing plan, and participate in joint sales & marketing planning processes.
  
  

Required Skills:

• Demonstrated strategic leadership skills, including the ability to execute plans or translate strategic vision into actionable steps for implementation
• Proficiency in analyzing and interpreting syndicated data from IRI or Nielsen is required, Mintel experience a plus
• Strong communication skills and ability to effectively present to and lead large group discussions
• Channel an entrepreneurial spirit and have a growth mindset; strong desire to win as a team.
• Ability to lead and facilitate key customer interactions
• Ability to influence others through analysis and presentation
• Strong PC proficiency to include Microsoft Office Word, Excel, PowerPoint
  
  

Required Experience:

• Bachelor's degree in marketing or related field required, master’s degree preferred.
• Minimum 8 years of experience in a category/brand management role in a CPG company required; Food/Fresh CPG a major plus.
• Minimum of 3 years in a director-level role
• Proven success improving and accelerating household penetration of an underperforming brand.
• Must have experience owning and implementing brand P&L and revenue management decisions.
• Demonstrated leadership, taking initiative, and delivering results with internal and external cross-functional teams.
• Demonstrated success in managing and directing change.
  
  

Travel:

Up to 25%

At Cacique, eligible teammates receive a comprehensive benefits package which includes medical, dental, vision, life insurance and short-term disability. As well as vacation, sick, holiday pay, birthday day off, 401k with company match, and more!

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state, or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.