Our client is a DTC fast-growing, unabashedly confident intimate apparel brand intentionally designed to celebrate small chested bodies in all their glory. The company is on a mission to empower small-chested women of all body types to love their bodies as they are. Since launching a 470% funded Kickstarter campaign in 2017, the company has sold more than a million bras in 2023 alone and has gained recognition in various media outlets such as Cosmopolitan, Glamour, Forbes, Oprah Daily, Vogue, and more.
What the team is proud of:
Small & mighty growth strategy without traditional VC funding
Vision to create a world where ‘flat’ is no longer an insult
Commitment to sustainability and positive impact
This is where you come in:
our cientis looking for a Director of Brand & Integrated Marketing to contribute to the mission of inspiring the world to embrace the flat in flattering ways. The role involves driving brand awareness and customer obsession by positioning the company as an unapologetic, inclusive, and confident brand.
What You’ll Do:
Develop and execute brand strategy, seasonal marketing calendars, and campaigns
Ideate and create engaging content to drive brand awareness and customer acquisition
Lead product positioning and launches
Plan and execute integrated marketing strategies
Drive community building initiatives
Directly manage key teams responsible for various marketing activities
Requirements:
Passion for the company's mission and values
10+ years of brand marketing experience in a fast-growing consumer brand
Creative storyteller with a data-driven mindset
Goal-oriented, adaptable, and comfortable in a fast-paced environment
Strong leadership and communication skills
Innovative thinker willing to challenge the status quo
Benefits:
Company matched 401K plan up to 3%
Comprehensive health insurance coverage
Flexible remote work options
Generous vacation policy
Paid parental leave
Health & wellness stipend
Employee discount on company products
Company Values:
Setting new standards
Caring deeply
Embracing flexibility and conviction
Demonstrating resourcefulness
Seniority level
Director
Employment type
Full-time
Job function
Marketing and Management
Industries
Computer and Network Security and Technology, Information and Media
Referrals increase your chances of interviewing at Swooped by 2x