Director, Marketing (Remote)

ResMed has always applied the best of technology to improve people's lives. Now our SaaS technology is fueling a new era in the healthcare industry, with dynamic systems that change the way people receive care in settings outside of the hospital–and tools that work every day to help people stay well, longer. We have one of the largest actionable datasets in the industry, creating a complete view of people as they move between care settings. This is how we empower providers–with vital insight to deliver the care people need, right when they need it.

We're also ensuring that our health solutions connect to other companies' networks. Because when objectives align, everyone wins. And as we work today to drive better care and lower costs, we're developing more personalized solutions for tomorrow, utilizing machine learning, intelligent care paths, and predictive protocols. If you are an innovator who wants to make an impact we want to talk to you! We have exciting opportunities supporting Brightree by ResMed and MatrixCare by ResMed!

We are looking for a Director, Marketing - Home Medical Equipment/Home Infusion to drive marketing strategies, plans and execution that support the organization’s accelerated growth objective as a leading technology provider for post-acute care.

Reporting to the Head of Marketing, SaaS the Director, Marketing - Home Medical Equipment/Home Infusion will serve as a key member of the SaaS Marketing Leadership Team and will be responsible for all aspects of marketing across Home Medical Equipment providers (HME) and Home Infusion providers (HI) in collaboration with key stakeholders. The right candidate will be a resourceful leader who is fluent in all aspects of marketing from strategic planning to execution and lead gen, has experience B2B marketing and SaaS business models, and is passionate about driving measurable business results.

The primary role of the Marketing Management function is to oversee all the areas within marketing for a location, division, or business unit. Be responsible for the development and implementation of marketing and promotional strategy for the ResMed products in cooperation with the regions, MarComms and in alignment with global strategy. Key deliverables include, planning to implementation of all marketing activities necessary to meet company's top line and bottom line growth, profitability targets and both internal organic and external growth.

Let's Talk About The Role

• Lead Generation: Leverage data-driven customer segmentation and targeting, lead generation and installed base campaigns as well as a strong partnership with sales to maximize market penetration. Create ongoing integrated campaigns and measure the response to inform continuous improvement and optimize over time. Implement lead nurturing strategies to cultivate and engage potential clients through targeted communication and personalized interactions, fostering long-term relationships and maximizing conversion opportunities. Work closely with sales leadership to develop a meaningful pipeline and win new business.
• Positioning: Position the organization as a leading technology provider across post-acute care, developing a differentiated value proposition that clearly projects to all audiences (customers, prospects, influencers, associations, etc.) across market segments the competitive advantage of Brightree HME/HI software solutions.
• Transform Marketing: The goal is to build a world-class marketing organization that drives growth, scale and velocity. This requires collaborating across functions (i.e. business vertical leadership, product management, sales, customer success, marketing teams) to redefine marketing for the HME and HI segments to support the changing needs of the business and growth goals.
  
  
  

Let's Talk About You

• Bachelor’s degree in Marketing, Communications or a relevant discipline
• 10+ years of B2B Marketing experience
• Leadership experience and ability to manage and coach a team of direct reports to support the work you are leading. Create a high performing team environment where individuals can contribute, develop their careers, and there are clear succession plans in place for key positions
• You are an innovative and resourceful business leader who is fluent in the latest thought leadership and best practices around B2B marketing as it relates to a SaaS business
• You have deep industry expertise, across technology and healthcare, and experience working in mid- to large-size organizations
• You will have outstanding communication skills and a proven track record of building and leading world-class marketing teams
• High energy and passion for marketing and driving business growth coupled with a proven track record that demonstrates positive results
• Comfortable with data and analytics to identify marketing opportunities, evaluate the effectiveness of marketing investments and lead gen programs and prepare executive briefings
• Must be available to travel up to 20% of the time
  
  
  

Joining us is more than saying “yes” to making the world a healthier place. It’s discovering a career that’s challenging, supportive and inspiring. Where a culture driven by excellence helps you not only meet your goals, but also create new ones. We focus on creating a diverse and inclusive culture, encouraging individual expression in the workplace and thrive on the innovative ideas this generates. If this sounds like the workplace for you, apply now! We commit to respond to every applicant.