Director, Marketing, Incubation Brands

Location: East Boston, MA (Hybrid)

The Mission of the Role:

The mission for this role is to lead portfolio diversification efforts through the creation of new brands. Under the leadership of the Director, Marketing, Incubation Brands, this team navigates strategy, planning, and execution for all brands that live outside of our existing innovation workstreams and boosts customer awareness (mental availability) through various channels including sampling, trade marketing, advertising, and owned premise operations.

Job Responsibilities:

• Create and manage a new team; hiring and developing the best talent
• Lead the new product innovation, development, packaging, and promotional activities, focusing on categories outside of cider
• Develop an annual brand plan in partnership with our marketing and sales teams to boost customer awareness (mental availability) through various channels including sampling, trade marketing, advertising, and owned premise operations
• Collect and analyze appropriate data to ensure a consumer centric planning process
  
  
  

Qualifications:

• 3 years as a manager of people
• 5+ years marketing or strategy experience showing role growth over time (strategy experience can be in consulting)
  
  
  

What we offer:

• Unlimited paid time off
• Paid holidays
• 401k with 4% company match
• Health and dental insurance
• Company provided short term disability insurance
• Computer Stipend
• Company-wide celebrations, including a summer offsite and holiday party
• Cider allowance (how big is your fridge)
  
  
  

About Downeast Cider

We aspire to build an enduring company with a world-class brand, known as an extraordinary place to work. It’s been 12 years since our first batches of unfiltered cider were fermented in the dorms of Bates College, Maine, and while we’ve gained 231 new teammates and 1.6 million cases of tasty drinks - with a growing assortment beyond cider - we remain 100% founder-owned. We’re a scrappy team that enjoys the hard work of creating a company because we get to work on fun things with people we like.We like to hire the way we like our cider, unfiltered. With the understanding that we can learn and grow from each other’s differences, we are proud to hire regardless of gender, race, nationality, religion, sexual orientation, disability, age, or anything else that makes us who we are.