Director, Marketing Automation

About NCSA College Recruiting

NCSA College Recruiting is the world largest college recruiting platform, providing student-athletes content, tools, coaching and access to a network of 40,000 college coaches across 37 sports. NCSA is an online experience of IMG Academy, the world’s leading sports education brand and one of Sports Business Journal's Best Places to Work in Sports in 2024. IMG Academy provides a holistic education model that empowers student-athletes to win their future, preparing them for college and for life. Additional on-campus and online experiences include:

• Boarding school and camps, via a state-of-the-art campus in Bradenton, Fla.
• Online coaching via IMG Academy+, with a focus on personal development through the lens of sport and performance
  
  

Position Summary:  

We are looking for a talented and experienced Director of Marketing Automation with a specialization in automation and other transactional marketing strategies to join our team. The ideal candidate will have a proven track record of leveraging automation tools and strategies to manage large lead volumes effectively. In this position, you will play a pivotal role in driving our marketing efforts to drive, reach and convert leads at scale.

Position Responsibilities

• Work across marketing, sales and tech teams to implement an optimized customer journey flow from conversion to onboarding to retention.
• Develop and execute account-based marketing campaigns utilizing first party data to generate and nurture leads at scale, utilizing automation tools and technologies.
• Utilize existing, advanced lead scoring and nurturing processes to prioritize and engage with leads effectively throughout the sales funnel.
• Lead the marketing automation team to optimize workflows, segmentation, and targeting to maximize campaign performance.
• Utilize data-driven insights to continuously refine and improve automation strategies, driving higher conversion rates and ROI.
• Collaborate with web development, SEO and paid media teams to optimize pathways and improve conversion rates
• Work closely with sales and product teams to ensure alignment between marketing efforts and business objectives.
• Lead the creation of targeted and personalized marketing content, leveraging automation capabilities to deliver the right message to the right audience at the right time.
• Monitor and analyze key metrics and KPIs to measure the effectiveness of automation initiatives and identify areas for improvement.
• Stay informed about industry trends and best practices, while continuously seeking opportunities to innovate and optimize.
  
  

Knowledge, Skills, And Abilities

• Bachelor's degree in marketing, business administration, or related field. MBA preferred.
• 5+ years of experience in automation marketing, with a focus on automation and lead generation for large lead volumes.
• Proven track record of successfully implementing marketing automation strategies and driving measurable results.
• Deep understanding of marketing automation platforms, ideally Salesforce Marketing Cloud.
• Strong analytical skills with the ability to interpret data and translate insights into actionable marketing strategies.
• Excellent communication and collaboration skills, with the ability to work effectively cross-functionally with sales, product, and marketing teams.
• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
• Creative problem solver with a passion for innovation and continuous improvement.
• Experience managing and mentoring a team of marketing professionals is a plus.
  
  

Background Requirements

• Requires a background check upon offer
  
  

Don’t meet every single requirement? We are dedicated to building a diverse, inclusive, authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfect with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

Get To Know Us Better

www.ncsasports.org

www.ncsasports.org/careers

NCSA provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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