We are looking for a Director of Growth Marketing to continue Healthmine’s explosive growth, helping health plans build a transformative relationship with their members, and guiding members along their health journey. This role will develop comprehensive and data-driven full-funnel growth strategies for net-new and expansion opportunities.
WHAT YOU WILL DO:
Demand gen: Develop targeted outbound efforts to drive qualified leads partnering with brand and product marketing teams to execute demand gen campaigns aligned with growth and company goals.
Lifecycle: Nurture leads throughout the entirety of the funnel driving product engagement, full-funnel conversions, and upsell opportunities.
Inbound: Own organic and paid efforts driving website traffic and conversions.
Marketing analytics: Define KPIs and run fun-funnel analytics to measure, optimize, and scale our efforts.
Marketing ops: Manage the marketing tech stack, constantly evaluating the tools in-place and remaining gaps.
Budget management: Actively manage the ROI of growth marketing initiatives.
People leader: Lead the growth marketing and ops team, and managing external resources and vendor partners.
Cross-functional leader: Collaborate tightly with sales and client success on growth marketing strategy, funnel and pipeline metrics, and marketing-sales handoffs.
WHAT YOU NEED:
7+ years of relevant marketing experience
4+ years of experience in healthcare/ health tech
4+ years of experience in B2B SaaS with early or growth stage companies
Breadth of experience across all core areas of growth marketing, channel management, and core growth marketing competencies
Proven experience owning pipeline and revenue targets for high growth companies
Strong leader with experience hiring and managing growth marketers
Advanced knowledge of HubSpot or similar marketing automation tools
Deep understanding of full-stack marketing tools
Proven experience with Monday or similar project management tools
Entrepreneurial spirit and ability to work creatively and strategically in fast-paced environments
Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
WHAT WE PROVIDE:
Competitive base salaries, full benefits (medical, dental, vision), and company paid STD/LTD benefits.
401(k) with match and 100% vested on first day of contribution.
100% remote work with semi-flexible schedules.
Generous Universal Parental Leave.
18 PTO days and 16 Paid Holidays.
About Healthmine:
Healthmine is a technology-enabled member engagement and rewards company. We build personalized, ongoing engagement strategies for health plans that drive healthy action through incentives and rewards, enhance member experience, and improve outcomes.
Healthmine provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Healthmine will provide reasonable accommodations for qualified individuals with disabilities.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Other
Industries
Marketing Services
Referrals increase your chances of interviewing at Healthmine by 2x