Lead and manage the global go-to-market strategy for new launches and core with a consumer-first approach
Drive the conceptualization and execution of globally relevant digital first 360 launch plans with cross-functional teams
Collaborate with teams (Creative, Visual Merchandising, communications, PR, digital, education, etc.) on 360 campaign process for all markets to ensure all touch points reflect global brand messaging consistently and accurately
Lead activation and creative briefs for campaign-related assets, ensuring deliverables are aligned with brand objectives; ensure all briefs are executed and delivered for all cross-functionals
Partner with Product Marketing, Content, and Copy teams to develop campaign copy that reflects messaging priorities and aligns with brand values and tone of voice
Create and manage new launch Dossiers ensuring consistent and accurate brand message that feeds to trade marketing, education, PR, communications and media strategies, as well as maintain existing product dossiers to communicate updates to organization
Partner with US and International teams on go-to-market strategy alignment and needs, with a focus on US and China
Stay up to date with emerging consumer trends and needs in key markets globally
Qualifications & Competencies
Team player
Forward thinking, anticipation of needs
Strong thinking skills, ability to structure presentations
Strong project management skills, structured, sense of respect of timeline
Attention to details, ability to work independently, reliable
A strong sense of urgency, ability to manage details and projects while responding to changing priorities and feedback in a fast-paced environment
Leadership qualities to motivate and drive peer teams and direct reports
Shiseido is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law
Seniority level
Director
Employment type
Full-time
Job function
Marketing and Sales
Industries
Personal Care Product Manufacturing
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