Director Field Marketing

Director, Field Marketing is responsible for leading the development and execution of comprehensive field marketing strategies that align with organizational goals and drive business growth. This role involves collaborating with executive leadership to define key performance indicators (KPIs) and ensuring accountability for achieving targeted results.

What You’ll Be Doing

• Strategy Development and Execution: You will own the development and execution of field marketing strategies, ensuring they are informed by market insights, customer data, competitive analysis, and include experiential activations to engage customers.
• Collaboration with Leadership and Stakeholders: You will work closely with the executive leadership team to define and refine KPIs, provide strategic counsel and
  
  
  

thought leadership, and ensure alignment with business objectives. You will engage with key stakeholders to integrate field marketing initiatives with broader marketing and business strategies and partner with the marketing team to develop brand assets and digital marketing strategies that support local efforts.

• Performance Accountability and Analysis: You will be accountable for achieving field marketing results, continuously monitoring performance against KPIs, and implementing adjustments as necessary. You will develop programs to analyze performance and business data, identify best practices and learnings, and turn these into actionable plans.
• New Store Openings and Local Marketing: You will own the local marketing strategy for new store openings, incorporating social media to engage and grow the customer base. You will drive strategies to ensure consistent and positive same-store sales (SSS) growth and transaction growth.
• Team Leadership and Development: You will build and lead a high-performing field marketing team, providing guidance, mentorship, and support. You will also educate and elevate market and store-level operators to execute marketing initiatives effectively.
  
  
  

How You’ll Do It

• Strategic Vision: Craft a clear and compelling vision for field marketing that aligns with overall business objectives.
• Analytical Thinking: Apply strong analytical skills to assess market trends, customer behavior, and performance metrics to inform strategic decisions.
• Leadership and Influence: Inspire and lead your team, fostering a culture of innovation, accountability, and continuous improvement. Influence key stakeholders and executive leadership to gain buy-in for marketing initiatives.
• Effective Communication: Clearly articulate field marketing strategies, plans, and results to stakeholders at all levels of the organization.
• Adaptability: Demonstrate flexibility and adaptability in responding to changing market conditions and organizational needs.
  
  
  

Minimum Qualifications

QUE-SO…here’s what you’ll need:

• Experience in the restaurant industry.
• Proven track record of achieving measurable marketing results.
• Proven experience in developing and executing field marketing strategies at a senior level.
• Strong analytical skills and ability to leverage data to drive decision-making.
• Excellent leadership skills with experience in managing and developing high-performing teams.
• Demonstrated ability to collaborate with executive leadership and cross-functional teams.
• Strong financial acumen and experience in managing marketing budgets.
• Proficiency in social media and its integration into marketing strategies.
  
  
  

Preferred Qualifications

• MBA or advanced degree in marketing, business, or a related field.
  
  
  

Physical Requirements

• Ability to travel up to 50% of the time to various field locations and corporate meetings.
  
  
  

Travel

• Travels 50% of the time to support field marketing initiatives and engage with regional teams.
  
  
  

Work Location:

• This role is performed in a hybrid capacity, combining remote work with regular travel to field locations and corporate offices.