DEPARTMENT: Brand and Consumer Engagement, Corporate Digital Marketing Office (CDMO)
REPORTS TO: VP, Brand & Consumer Engagement
LOCATION: Los Angeles or New York
Who We Are:
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
CDMO: The Corporate Digital and Marketing Office mission is to put the consumer at the heart of L’Oréal’s business and drive digital innovation. As a force for L’Oréal’s innovation, CDMO delivers the best consumer experiences, drives new marketing models, and spearheads new digital capabilities to futureproof the group’s business.
Job Details
The Director- Entertainment Marketing will lead strategic partnerships and content integration opportunities for L’Oreal brands across entertainment, sports and music. This candidate will help create and lead the strategic vision, management, and activation of L’Oreal’s entertainment practice and play a pivotal role in unlocking new programs, campaigns, and co-marketing opportunities across industries. In partnership with CDMO, Divisional and Brand stakeholders, this candidate will help create and scale new opportunities and focus on partnership management, tentpole/campaign activation, and industry connectivity. This candidate will be a key driver of cultural fluency within the organization- must have a true passion and understanding of the entertainment ecosystem.
What You Will Do:
Develop a vision and framework for brands to execute culturally relevant partnerships and campaigns adjacent to beauty
Oversee talent and partner outreach and negotiation; guide L’Oreal’s entry to new partners and platforms across entertainment, sports and music
Serve as a point of contact for talent, agencies, platform and production partners and help facilitate the workflow across teams/stakeholders
Work with brands to help execute content partnerships
Maintain expert understanding of the entertainment landscape, industry trends and pop-culture (including celebrities, athletes, musicians, personalities, experts, tentpole cultural moments and events, etc.)
Leverage relevant industry trends to develop strategic recommendations, programs and/or campaigns for L’Oreal brands
Track L’Oreal brand activations and share best practices/learnings across the L’Oreal community
Vet and lead the implementation of entertainment pilots and work collaboratively to co-create new, creative opportunities for our brands
Maintain strong relationships with talent agents, managers and publicists and cultivate new relationships with external partners and creators
What We Are Looking For:
Bachelor’s degree in related field
Must have a true passion and understanding of pop culture
10+ years of marketing, entertainment marketing, public relations, advertising agency or talent agency experience
Excellent verbal and written communication skills
Ability to synthesize trends and insights and translate them into partnership strategies
Highly organized, detail-oriented and focused on projects from developing the vision and strategy to executing and evaluating the results
Ability to interact and present to all levels of the organization, including top management
Ability to work in a fast-paced, demanding environment with a positive and team-oriented, collaborative approach
Advanced proficiency in Microsoft applications including PowerPoint, Word and Excel required. Proficiency in Adobe Creative Suite InDesign, Photoshop a plus
Hybrid Work Policy (3 Days in Office, 2 Days Work from Home) [*please keep only if applicable*]
Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
Employee Resource Groups (Think Tanks and Innovation Squads)
Access to Mental Health & Wellness Programs
Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
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LI_USA_CORP
Seniority level
Not Applicable
Employment type
Full-time
Job function
Other, Information Technology, and Engineering
Industries
Personal Care Product Manufacturing and Manufacturing
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