Director E-Commerce Safety ID

Justrite Safety Group is a growing family of industrial safety companies. Together we protect workers, workplaces and the environment with a comprehensive range of industrial safety solutions. All Justrite Safety Group portfolio companies are united by deep safety knowledge, long experience, and a commitment to protecting people, property, and the planet.

Summary

As the Director of E-commerce SID, you will be responsible for overseeing the operation, optimization, and strategic direction of our company's primary e-commerce website. You will lead a team of e-commerce professionals and digital marketers, and collaborate closely with cross-functional teams to enhance the user experience, drive sales growth, and maximize profitability.

Responsibilities

• Develop and execute the strategic roadmap for the division e-commerce websites, aligning with overall business objectives and marketing strategies.
• Lead a team of web developers, designers, content creators, and digital marketers to ensure the website's functionality, usability, and performance meet industry standards and customer expectations.
• Oversee or directly manage digital marketing channels across PPC, SEO, Display, affiliates and email marketing and social media
• Manage all online activity in relation to traffic acquisition, sales, conversion, A/B testing and reporting
• Optimize the e-commerce website for search engine visibility, user experience, and conversion rate optimization (CRO) to drive sales and revenue growth
• Collaborate with product management, marketing, and sales teams to develop and implement online merchandising strategies, promotions, and campaigns to drive traffic acquisition, quality and sales growth
• Work closely with product and fulfillment teams in order to ensure smooth order fulfillment.
• Analyze website performance metrics, KPI dashboards and customer data to identify trends, opportunities, and areas for improvement, and use insights to inform decision-making and optimization efforts.
• Manage relationships with external vendors, agencies, and technology partners to support website development, maintenance, and optimization efforts
• Stay informed about industry trends, emerging technologies, and best practices in e-commerce and digital marketing to continuously improve the website's performance and effectiveness.
• Ensure compliance with relevant regulations and standards related to e-commerce operations, data privacy, accessibility and online security
• Experienced P&L manager will develop the e-commerce site's budget and manage the resources efficiently and effectively to achieve revenue and profit objectives
• Communicate regularly with senior management to provide updates on website performance, initiatives, strategic recommendations, forecasts, and countermeasures
  
  

Requirements

• Bachelor's degree in business, marketing, computer science, or a related field; MBA preferred
• Minimum 5 to 7 years’ experience in a similar role in e-commerce management, website development, digital marketing, or related roles, preferably in a manufacturing B2C or B2B environment
• Proven track record of successfully managing and optimizing ($5M+) E-commerce websites to drive sales growth and achieve business objectives
• Strong leadership and management skills, with experience leading cross-functional teams and external partners in a fast-paced environment
• Deep understanding of e-commerce platforms (Adobe Magento preferred), technologies, and best practices, including website design, UX/UI principles, SEO, SEM, and CRO
• Excellent analytical skills, with the ability to interpret data, identify insights, and make data-driven decisions to optimize website performance
• Experience with project management methodologies and tools, such as Agile, Workfront or Scrum, is a plus
• Excellent understanding of UX, web design, customer flow and web analysis
• Confidence in traffic analysis, reporting tools and optimization
• Knowledge of Attribution modelling, website speed optimization, A/B testing, conversion management, sales journey optimization, traffic analysis and reporting tools
• Results-oriented mindset with a focus on delivering measurable business outcomes and driving continuous improvement
  
  

Benefits

We offer excellent comprehensive benefits that include:

• Medical, Dental & Vision benefits
• Health Care Savings Accounts and Flexible Spending Accounts
• Paid time off including vacation & personal time
• 401K – with company match. Both pretax and Roth options available
• Company paid Short Term Disability
• Company paid Long Term Disability
• Company paid Employee Assistance Program
• Employee Wellness Program
• Tuition Reimbursement Program
  
  

Qualified candidates are encouraged to apply. JSG is committed to diversity, equity, and inclusion.