Director, Creative Strategy

Job Title: Director of Creative Strategy

Work Location: New York, NY (Hybrid)

Start Date: ASAP

Recently named one of WorkLife’s 50 Best Places to Work and one of Fast Company's Most Innovative Companies, Whalar is a leading global Creator Company.

Whalar empowers creators, brands, and platforms to tap new areas of innovation and drive business growth together. We do this through our six divisions: brand partnerships, talent management, proprietary technology, a creator-centric venture studio, a gaming studio, and a physical campus for creators. As a result, we have the best understanding, the most access, and the earned trust of creators. We're a curious, diverse team of 300 individuals united by one belief: Everything Is Better With Creators.

We Liberate the Creative Voice. We are Whalar.

About the role:

We are looking for an experienced Director of Creative Strategy to inspire and plan creator-first strategies for new business pitches and special projects across industry verticals.

Reporting directly to the VP, Creative Strategy for North America, you'll play a creative & strategic leadership role, consistently pushing creative boundaries for our clients and staying ahead in the continuously evolving landscape of social media, creative advertising, and effectiveness in the creator economy.

Here’s what you’ll do day-to-day:

• Develop creative, culturally relevant, and insight-driven pitch decks for creator-first strategy that are rooted in storytelling
• Own and manage timelines for you and your creative, cultural, and creator strategy team
• Support the VP of Creative Strategy in high-level senior-client presentations/projects
• Input into evolving, elevating, and packaging our ownable creative strategy capabilities
• Take the lead in developing internal presentations and client facing POV/ strategic foundations for workshops
• Lead and create compelling, creator-led creative and social strategies rooted in actionable insights
• Provide creative and strategic guidance to key accounts, collaborating closely with the VP of Creative Strategy to identify creative strategy upsell opportunities and enhance existing relationships
• Unpack client briefs, identifying the exact strategic outcome and what is required to achieve it
• Identify and develop community and creator strategy in collaboration with Research & Insight, Client Services
• Lead productive and inspiring brainstorms and ideation sessions both internally and externally
• Use measured campaign outcomes to continually inform and refine future strategies and ideas
• Stay abreast of emerging social media trends, technologies, and platforms, integrating them strategically into projects and proactive thought leadership
• Collaborate cross-functionally with teams like Paid Media, Measurement & Analytics, Creator Partnerships, and Client Services to develop comprehensive client solutions and ensure our creative strategic visions come to life throughout the execution process

Here’s what we’re looking for:

• Must have direct experience developing creator campaigns/in the creator economy
• Minimum of 9 years experience in creative, social media, and content strategy, with 3+ years of experience in a senior role directly leading a team
• Fluency in social media platforms and their unique dynamics, including extensive knowledge of user behaviors and platform best practices
• Meticulous, culturally rooted creative thinker and practitioner with an eye for upcoming trends
• Detail oriented and strong project management skills
• Strong analytical skills; comfortable transforming sets of data into actionable insights
• Passion and experience in the creator economy and ecosystem and its evolving landscape
• Experienced at pitching, and confident when presenting to clients and team members
• You thrive in an environment where collaboration, flexibility and scrappiness are valued

The salary range for this role is $125,000 - $160,000 and serves as a general guideline reflecting the potential compensation for the role. The final salary offer will be determined based on a comprehensive evaluation of the candidate's experience, expertise, alignment with the position's requirements, and, ultimately, budget approvals.

Our values:

At Whalar, diversity, equity, and inclusion (DEI) isn't just a statement, it's our collective strength. Our people are our superpower. A diverse team and inclusive leadership have shaped Whalar since our inception in 2016, fueling a constant evolution of growth. We champion a culture of respect and empathy, fostering a sense of belonging that transcends demographics. We hire individuals of all backgrounds and empower them to thrive, challenge stereotypes, and actively break societal barriers.

The perks:

Whalar provides flexible benefits and collaborative work environments/experiences, so employees can work productively in a setting that best and uniquely suits their needs.

• Medical, Dental, Vision
• 25 days of PTO + Sick days + Winter break
• 401k - 4% matching
• Monthly phone/internet reimbursement
• Professional development stipend
• New joiner Home office allowance
• Fertility benefits
• Up to 16 weeks of paid parental leave
• Calm App subscription (Add up to 4 dependents)
• Volunteer days
• Identity theft protection & Legal assistance
• Company Paid Life & Disability Insurance
• Extra Voluntary Life Insurance Policy
• Voluntary Hospital and Critical Illness Insurance
• Voluntary Pet insurance
• Employee Resource Groups

Whalar provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Equal opportunity extends to all aspects of the employment relationship, including hiring, promotions, training, working conditions, compensation, and benefits.