Haven Technologies, Inc. combines personal hearing protection products with emerging communication technologies to improve performance and productivity for users who work and play in loud environments. Our brands, ISOtunes and ISOtunes Sport, are global leaders in the electronic hearing protection industry that are reputed for technological innovation, progressive marketing leadership, commitment to quality, and best-in-class service.
Job Description
The D2C Business Manager is the leader of the company’s direct-to-consumer sales team and is responsible for driving growth on the company’s websites in cooperation with the marketing team and various agencies, partners, and consultants as needed. In addition to a sales quota and being charged with top-line growth for ISOtunes.com and ISOtunes.ca, the D2C Business Manager is also responsible for the bottom-line profitability of their business unit. This role has the potential to expand scope to include oversight of Ecommerce Marketplaces (i.e. Amazon, Walmart, Ebay) depending on the experience level of the candidate.
Job Functions
The D2C Business Manager is expected to manage and direct all aspects of the D2C business, including:
Strategic planning for the business unit, including annual and quarterly budgeting and sales/expense forecasting
Building and overseeing the execution of a comprehensive, omni-channel Ecommerce growth strategy
Managing and mentoring a team of young direct reports to achieve the team’s growth objectives
Overseeing continuous optimization of the D2C business and supporting channels to maximize growth and ROI
Overseeing the execution of all promotional campaigns and new product launches on the websites, in collaboration with the marketing department
Monitoring performance analytics including website traffic, conversions, and product performance
Oversight of new customer acquisition and customer retention strategies and performance
Oversight of online brand visibility and product presentation in collaboration with the marketing team
Identifying and capitalizing on emerging trends, technologies, and market opportunities to stay ahead in the competitive e-commerce landscape
Close collaboration with the Marketing team, agencies, and freelancers to obtain and deploy effective creative assets (Photo, Video, Digital Design Assets, etc.) to meet objectives
Fostering a collaborative and results-driven team culture, ensuring alignment with company goals and objectives
Effective utilization of analytics tools and performance metrics to evaluate the effectiveness of the e-commerce strategy and tactics
Regular reporting on key performance indicators (KPIs) and actionable insights to improve overall performance
Management of an expense budget used to accomplish the team’s objectives
Working closely with cross-functional teams, including the Leadership Team, Marketing, Product Development, Supply Chain, Accounting, and Customer Service to ensure seamless integration of e-commerce initiatives with overall business operations
Ensuring a positive and seamless online shopping experience for customers, from website navigation to post-purchase support
Direct Reports Include:
Marketing Campaign Coordinator: Responsible for planning and managing D2C campaigns, plus Email & SMS channels
D2C Marketing Coordinator: Responsible for Google and Meta Ads, SEO, Affiliates and Analytics
Ecommerce Specialist: Responsible for web content, web tools, page building, CRO, and UX
Ideal Requirements
A Bachelor's degree in a related field
5+ years experience in managing e-commerce operations in a D2C business (B2B experience is a plus)
Experience with Ecommerce sales tactics including promotions, bundling, up-selling, and cross-selling
Strong understanding of the metrics that are critical to driving Ecommerce growth (Traffic, CRO, AOV, etc)
Strong leadership and coaching skills
Excellent attention to detail
Analytical mindset with proficiency in using customer data to drive decision-making
Ability to multitask, prioritize, and manage tasks effectively to deliver on commitments
Strong leadership and team management skills with a track record of building and developing high-performing teams
Team player that works well independently
Essential Job Knowledge & Skills
Expertise in managing employees, agencies, and freelance partners including but not limited to: Google Ads Manager, Meta Ads Manager, Amazon Ads Manager, Programmatic and Connected TV Ad Platforms
Familiarity with Google Suite of products (Gmail, Drive, Slides, Sheets, Forms, etc)
Familiarity with Google Analytics (preferably including experience with GA4 or a recommended alternative)
Familiarity with Shopify
Culture & Core Values
Our culture attracts people who have a can-do attitude and are highly focused on the customer – both internal and external. Continuous improvement and innovation are key attributes to our success and we value data, results, and accountability. If you want to work on a team that operates with a high level of integrity and respect for each other, you will thrive here.
Benefits:
Competitive salary commensurate with experience
On average, 55% of healthcare premiums are covered (individual and family)
Pre-tax & Roth 401(k) Retirement Plan with generous 4% match
Generous Paid Time Off (PTO) and paid holidays
Company laptop and necessary hardware/software provided
Casual dress code
Flexible Work From Home policy 2 days per week
Open puppy policy: dogs are welcome at the office
Employment type
Full-time
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