Digital Website Specialist

At Batesville, you will be a part of a dynamic team committed to excellence and innovation. A recognized leader in the death care industry in North America, we are committed to our mission of helping families honor the lives of those they love®. We are currently seeking a Digital Website Specialist to join our team.

Your Role At Batesville

As a Digital Website Specialist, you will be responsible for collaborating with our marketing team, IT team, business stakeholders and website development agency partner to test and launch new content features within the company’s CMS. This position is responsible to oversee the CMS platform’s day-to-day operations including roadmap and maintenance. The CMS Specialist will establish processes to ensure system integrity as well as develop and implement polices for managing the digital content. They will oversee the governance of content lifecycle management. The CMS Specialist will be the subject matter expert on the CMS.

How You’ll Be Rewarded

• Batesville is a family. You will be part of a family of highly committed associates who are passionate about our company, committed to our customers and excited about our future.
• Competitive pay
• IMMEDIATE ELIGIBILITY – Comprehensive medical, dental and vision insurance, as well as prescription coverage, short-term disability, Employee Assistance Program (EAP), and more.
• Generous 401K Matching Program
• Paid time off
• Opportunities for development and advancement
  
  

What You’ll Do

• Technical Website Management: Oversee CMS platform’s day-to-day technical operations including performance, integrations, roadmap, and ongoing maintenance.
• Establish processes to ensure system integrity and appropriate access controls.
• Engage and collaborate with technology counterparts to ensure successful testing of all system updates, upgrades, launches, enhancements, system integrations.
• Translate business requirements into well-architected solutions that best leverage our CMS platform and website technologies.
• Manage regular website release schedule and follow agile sprint cycle.
• Ensure adherence to accessibility and usability guidelines for all websites.
• Website Strategy: Develop and execute strategies to increase overall website engagement, conversion, site navigation, content accessibility and personalized journeys.
• Content Management: Develop and implement policies for managing digital content including defining processes for creating, editing, and publishing content to various websites.
• Oversee the governance of content lifecycle management. Collaborate with copywriter to manage the website editorial calendar to deliver the most targeted, compelling content to our website, while also focusing on search engine optimization.
• Cross-Functional Collaboration: Work closely with key stakeholders such as copywriter, SEO specialist, marketing automation specialist, content creators, designers, product managers, IT leaders and development teams to ensure effective use of the CMS and identify ways to improve the visitor experience.
• Develop a deep understanding of our customer, products, target audiences and buyer’s journey to ensure our website meets the online customer experience needs and shopping patterns to increase traffic and conversions.
• Serves as the subject matter expert on website industry trends and best practices with CMS technology and digital content management.
• Performance Management and Analytics: Manage analytic tools to monitor user behavior, track performance metrics and derive actionable insights to drive conversions, digital brand awareness and sales-qualified leads. Manage CMS testing strategies and usage.
• Other duties as required.
  
  

What You’ll Bring

• Bachelor’s degree (B.S./B.A.) or equivalent from a college or university; and a minimum of 3 years related CMS experience and/or training; or equivalent combination of education and experience with an emphasis in digital content marketing.
• Proven experience in the execution and building of website strategies, management, A/B testing, personalization, and segmentation strategies.
• Experience managing users and optimizing the digital experience within a CMS (preferably WordPress and builder.io).
• Experience with Google Analytics4
• Strong understanding of web analytics
• Detail-oriented, self-motivated and self-directed; ability to delegate, manage time and meet deadlines for concurrent projects in a fast-paced environment
• Ability to document requirements for content projects and tools.
• Strong interpersonal, verbal, and written communication skills.
• Strong organizational skills and an ability to manage multiple projects simultaneously and proactively.
• Ability to communicate ideas in a clear, confident, and personable manner.
  
  

Physical Requirements

To perform this job successfully, the physical demands listed are representative of those that must be met by an employee. Reasonable accommodation(s) may be made to enable individuals with disabilities to perform essential functions.

While performing the duties of this job, the employee is regularly required to sit, stand, walk, use hands to handle and feel, reach with hands and arms, talk, and hear. The employee may occasionally be required to crouch, or lift items as heavy as 25 lbs. This job may require the employee to see with clarity at both near and far distances.

#INDSGA

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Join the Batesville family and apply today!

Who We Are

A cornerstone in the death care industry, Batesville has distinguished itself from all others through our commitment to quality, service, and innovation. For more than 115 years, Batesville has been dedicated to serving the needs of licensed funeral professionals and helping families honor the lives of those they love.® With annual revenues of approximately $600 million, Batesville is a leader, providing a comprehensive portfolio of burial and cremation products, memorialization offerings, profit-enhancing merchandising systems and leading-edge technology solutions.

At Batesville, Our Associates Are Our Strongest Asset. We Strive To Attract, Hire, And Develop The Best And Brightest To Ensure Our Place In The Future. Batesville Has a Strong Culture Of Achievement, Which Is Underpinned By These Five Core Values

• Individual worth and integrity
• Excellence in execution
• Spirit of continuous learning and improvement
• Courage
• Customer focus and partnership
  
  

What Sets Us Apart

Making a difference: Helping families honor the lives of those they love® isn’t just our mission. It’s why we do what we do every day to make every Batesville product the best it can be.

Development is a priority: We promote learning and development from Day 1. From our Experience Batesville onboarding program to self-guided courses on Batesville University, there are numerous opportunities to advance your skills. We encourage associates to create Individual Development Plans (IDPs) to help drive career-focused discussions and advancement.

Putting customers first: We value the funeral professional’s role in serving families and are committed to doing our part to ensure their success.

We Have Fun! We work hard, but when it’s time to play, we get creative – and competitive. We provide numerous engagement activities to bring people together across the organization.

We Give Back: We support our communities by assisting in fundraising events and volunteer programs to help those in need. *These services are not available at all Batesville locations.

DISCLAIMER: The above information in this job description has been designed to indicate the general nature and level of work performed by the employee within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of any employee assigned to this job. Nothing in this job description restricts management’s right to assign duties and responsibilities to this job at any time.

At Batesville, we strive to build a diverse workforce through equal-opportunity employment that embraces and leverages the differences each individual has to offer. We are an Equal Employment Opportunity/ Affirmative Action Employer of minorities/females/disabled/veterans.