Digital Merchandising Manager- Baby Brezza

Digital Merchandising Manager

Baby Brezza, the #1 baby appliance brand, here at Baby Brezza, our vision is to make the everyday tasks of parenting easier through innovative products that simplify and automate the steps needed for parents to feed and care for their baby. We are currently seeking a Digital Merchandising Manager to join our team.

WHAT YOU CAN EXPECT:

· A collaborative team environment where your contributions will have a major impact.

· Being part of a vibrant and diverse team supporting the #1 baby appliance brand.

· A fast-paced learning environment while maintaining a balanced life.

SUMMARY: The Digital Merchandising Manager will be responsible for managing and optimizing the deployment of brand content across multiple retailer websites. This role involves coordinating with various internal teams, ensuring content accuracy and consistency, writing SEO-optimized copy, and utilizing tools to streamline and enhance the e-commerce strategy. The ideal candidate will have a strong background in digital marketing, e-commerce, and project management.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

·       Content Deployment: 

o  Oversee the uploading and configuration of brand content on retailer websites.

o  Utilize automated tools to ensure consistent and efficient content deployment.

o  Verify the proper display and functionality of content across all platforms.

·       Coordination and Collaboration:

o  Work closely with the marketing, design, product, and analytics teams to ensure alignment and consistency in content.

o  Communicate effectively with retailer partners to understand and meet their requirements.

·       SEO Copywriting:

o  Write and optimize product descriptions, landing pages, and other content to improve search engine rankings.

o  Implement best practices for on-page SEO, including keyword research, meta tags, and internal linking.

·       Monitoring and Maintenance:

o  Monitor the performance of deployed content using analytics tools.

o  Gather and analyze feedback from customers and retailers to identify areas for improvement.

o  Regularly update and maintain content to ensure it remains accurate and relevant.

·       Optimization and Reporting:

o  Generate and analyze performance reports to assess the effectiveness of content.

o  Identify trends and insights to optimize content strategy.

o  Provide recommendations for improving content deployment processes and strategies.

·       Compliance and Quality Assurance:

o  Ensure all content complies with legal, regulatory, and brand standards.

o  Conduct quality assurance checks to maintain high standards of content accuracy and presentation.

QUALIFICATIONS:

·       Bachelor’s degree in Marketing, Business, Communications, or a related field.

·       3-5 years of experience in e-commerce, digital marketing, or a related role.

·       Proficiency with CMS platforms, automated deployment tools (e.g., Syndigo, Salsify), and analytics tools (e.g., Google Analytics).

·       Strong project management skills with the ability to manage multiple projects simultaneously.

·       Excellent communication and interpersonal skills.

·       Detail-oriented with strong analytical and problem-solving abilities.

·       Ability to work collaboratively in a fast-paced environment.

·       Experience in SEO copywriting and content optimization (SEO techniques and tools such as SEMrush)

WHAT WE CAN OFFER YOU:

The Betesh Group, conveniently located within one block of Newark Penn Station, can offer you a flexible work environment with beautiful surroundings including a secure and private patio area exclusively for the use of Betesh Group staff members. Additionally, here at The Betesh Group, we are collaborative, supportive, challenging and hard working. Benefits currently offered to our employees include Health and Dental Insurance, Life Insurance, Supplemental Life Insurance, Long-term disability Insurance, Commuter Benefits, 401(k) Savings Plans, paid vacation and sick time (PTO).

The Betesh Group is committed to diversity and inclusion. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Employment may be subject to verification of pre-screening tests, which may include background check, credit check and DMV check.

Industry

• Manufacturing

Employment Type

Full-time