Digital Merchandising Associate

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity:
The digital merchandising associate will be responsible for creating and implementing merchandising strategies to enhance the online shopping experience, drive sales, and increase customer satisfaction. This role involves collaborating with various departments to ensure that products are displayed effectively, and promotions are executed flawlessly. The ideal candidate is detail-oriented, nimble, creative, and data-driven with a strong understanding of e-commerce and online merchandising best practices.

What Your Impact Will Be

• Works with the manager of digital merchandising to develop and execute online merchandising strategies to achieve sales and conversion goals.
• Manage the online product catalog, including product setup, categorization, and optimization of product pages.
• Collaborate with marketing, IT, customer service, web production, and inventory teams to plan and implement promotions, product launches, and seasonal campaigns.
• Analyze site metrics, customer behavior, and sales data to make data-driven decisions and adjustments to merchandising strategies.
• Optimize the user experience by ensuring the site is visually appealing, easy to navigate, and consistently updated with fresh content.
• Monitor inventory levels and coordinate with the inventory team to ensure product availability.
• Conduct regular competitor analysis to stay informed about industry trends and apply best practices.
• Utilize A/B testing to assess the impact of merchandising changes and continuously improve site performance.
• Work with the web development team to implement site enhancements and troubleshoot any issues.
• Create and maintain detailed reports on merchandising activities, performance, and ROI.
  
  

What We’re Looking For

• Bachelor’s degree in Marketing, Business, E-commerce, or a related field.
• 2+ years of experience in e-commerce merchandising, digital marketing, or a related role.
• Strong understanding of e-commerce platforms, CMS, and web analytics tools (e.g., Google Analytics, Shopify, etc.).
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Proficiency in HTML, CSS, and basic knowledge of web design principles.
• Strong project management skills and the ability to manage multiple projects simultaneously.
• Creative thinker with a keen eye for detail and a passion for delivering an exceptional online shopping experience.
• Excellent communication and collaboration skills.
• Experience with A/B testing and conversion rate optimization (CRO) is a plus, but not a requirement.
• Knowledge of SEO best practices and how they apply to e-commerce.
• This role does require some availability on nights and weekends.
  
  

The annual base salary range for this position is between $72,000 and $89,000.

• This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate’s work location, skills and experience.
  
  

Don’t meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

How We Work

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors

• We collaborate Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.
  
  

Our Approach to Flexible Work:
We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in more than 195 countries in collaboration with the world’s leading retail and ecommerce companies.

Mattel is recognized as a Great Place to Work™ and as one of Fast Company’s Best Workplaces for Innovators in 2022.

Visit us at https //jobs.mattel.com/ and www.instagram.com/MattelCareers .

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, military spouses, individuals with disabilities, and those of all sexual orientations and gender identities.

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