Digital Media Planner
Digital Media Planner
ARSNL Media
Miami-Fort Lauderdale Area
See who ARSNL Media has hired for this role
We’re a full service, born-digital agency based in Fort Lauderdale seeking a digital media planner for multiple client assignments. In this role, you will:
- Develop media plans for consumer-facing brands in the spirits, marine, restaurant, banking and other verticals
- Research audience segments and media behavior using 3rd party tools
- Draw strategic insights from digital ad campaign performance and client sales data
- Develop media calendars and activation ideas
- Prepare client-ready slide plan presentations and other POVs
- Track existing campaign performance, develop analytics reports and insights to inform campaign enhancements.
- Work with other media team members, campaign execution managers, and the account leadership team to review and evaluate performance
- Utilize performance data to prepare client-ready slide performance presentations and other POVs
- Assist with campaign management
- Manage client budgets
- Prepare insertion orders and billing reconciliations
- Stay up to speed with the latest digital platform offerings in paid search and social
Required Skills
- 5+ years full-time media planning experience as a digital-focused media planner, integrated planner, senior planner, or media director, ideally in a marketing agency
- Exceptional written presentation skills and demonstrated ability to data story-tell in slide format
- Experience developing strategies and recommending placements for primarily-digital campaigns spanning Paid Social, Paid Search, Programmatic, Digital OOH and other channels
- Experience with 3rd party data sets for demographic segmentation, media use, competitive analysis, and online and in-store behavior analysis
- Experience in retail, restaurant and other consumer environments is highly desirable
- 4-year degree
What We Offer
- Hybrid in-office/remote schedule (Doral or Ft. Lauderdale)
- Competitive compensation
- Health, Dental and Vision plans
- Retirement savings plan
- Training and career advancement opportunities
Position posted and available as of 6/6/24
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Employment type
Other
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