The mission of the Digital Media Manager role is to drive efficient user acquisition and long-term brand growth across Curology & Agency’s full-funnel media investment. Reporting to the Sr. Media Manager, this person will be responsible for owning and executing one or more media channels, with a focus on efficient acquisition.
Essential Functions And Impact Areas
Own the day-to-day management of acquisition channels, delivering on growth goals (as measured by our MMM)
Manage budget and pacing to monthly spend and volume targets, reallocating spend as needed
Set up campaigns in digital platforms, including trafficking creative, setting up tests or lift studies, and managing optimizations and pacing
Identify new growth opportunities and develop short- and long-term testing roadmaps
Deliver regular performance reporting and insights, working closely with internal data analytics/science teams to ensure accuracy of channel data
Perform deep quantitative analysis to understand channel effectiveness and inform media & creative direction
Identify process efficiencies to streamline work with other business functions (i.e. finance, influencer team, creative)
Partner with the IMC & Creative teams to align on optimal creative deployment based on campaign needs, historical performance and channel best practices
Work with organic social, lifecycle, and influencer team members to identify opportunities for creative resource efficiency
Participate in calls with brand media agency to identify opportunities for cross-channel synergy
Build relationships with external agencies, networks, and media partners to contribute to our acquisition goals and to remain updated on best practices
Minimum Requirements
3+ years cross-channel media planning experience including direct hands-on-keyboard management of one more more channels
Knowledge of digital channels and experience with in-platform campaign setup (YouTube, paid social and/or programmatic)
Understanding of full-funnel marketing, channel dynamics, attribution, and performance metrics
Ability to identify, evaluate, and implement test opportunities
Exceptional communication skills to direct agency work with clarity and build strong cross-functional relationships with internal stakeholders
Independently driven and proactive in identifying opportunities to improve campaign performance
Strong analytical skills to evaluate performance metrics, develop tactical insights, and propose actionable recommendations
Ability to execute day-to-day while delivering a broader strategic vision
Bonus points for experience in the D2C/skincare industry
$94,000 - $150,000 a year
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Wellness and Fitness Services
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