Digital Media Director

About Project Liberty

Project Liberty is leading a movement of people who want to take back control of their lives in the digital age by reclaiming a voice, choice, and stake in a better internet.

A bold initiative founded through a half-billion-dollar investment from Frank McCourt, Project Liberty encompasses several efforts including:

• Project Liberty Labs, which develops new and innovative solutions that aim to accelerate the transition to a better digital era. It created the cutting-edge Frequency blockchain and developed the open-source Decentralized Social Networking Protocol (DSNP). Both technologies are the bedrock of a more equitable web that serves the common good and empowers people over platforms.
• Project Liberty Institute, a global nonprofit organization with a network of collaborators to advance research, bring together technologists and social scientists to steward DSNP, and develop a governance model for the internet’s next era.
• Project Liberty Alliance, a network of organizations — over 100 and growing —who care about developing a more just and humane digital future, which serves as a learning and collaboration engine through which we strengthen the overlaps in our missions.

About the Role:

As the Digital Media Director at Project Liberty, you will be responsible for overseeing the digital content strategy and managing digital engagement for these different efforts with our audiences. This pivotal role entails leading initiatives across various digital channels, including social media, newsletters, website management, campaigns and video creation. You will also manage external agencies engaged in services related to the digital strategy, working towards growing Project Liberty's audience and fostering engagement for movement-building.

Our ideal candidate possesses a deep understanding of digital trends, excellent communication skills, and a creative mindset to enhance our brand presence and audience connection. This is a mission-driven project and the purpose of our digital activity has more to do with conquering hearts and minds than selling products or services. A person who understands and cares about the mission is key for the success of the digital strategy.

This position is open to be hired at the Manager or Director level based on candidate's experience.

Key Responsibilities:

• Develop and implement a comprehensive digital content strategy aligned with Project Liberty's goals and values.
• Manage and execute all aspects of digital media campaigns, including social media, newsletters, websites, campaigns and video content.
• Manage external providers engaged in services related to the digital strategy.
• Work towards growing Project Liberty's audience and fostering engagement for movement-building.
• Stay abreast of industry trends and emerging platforms to ensure innovative and effective digital engagement.
• Manage stakeholder engagement through our social media, and ensure we leverage this tool to enhance our presence and relationships with key players in the field.
• Collaborate with cross-functional teams to ensure consistency in messaging and branding across all various activities and digital channels.
• Analyze and report on the performance of digital campaigns, providing insights and recommendations for optimization.
• Oversee the creation and curation of engaging and shareable content for various digital platforms.
• Lead the development and execution of video content, including scripting, shooting, and editing.
• Stay informed about industry best practices and implement strategies to grow and retain our digital audience.

Qualifications:

• 5+ years in digital media management with a focus on social media, newsletters, and video content for advocacy campaigns
• Exceptional understanding and technical expertise of all aspects of digital marketing channels.
• Skilled at strategic marketing planning, digital strategy, paid search and social media.
• Strong analytical skills and ability to derive actionable insights from web and user data.
• Strong understanding of digital marketing trends, platforms, and tools.
• Demonstrable experience developing an overarching strategy that includes informational tactics, advocacy, community engagement, across all digital channels and platforms.
• Experience with mission-driven campaigns and movement building strategies.
• Exceptional written and verbal communication skills.
• Ability to analyze data and derive actionable insights for campaign optimization.
• Demonstrated creativity and ability to think strategically about content and audience engagement.

Compensation:

The expected salary range for this position is $135,000 - $200,000 annually. The actual salary offer will be determined on factors including the qualifications, experience, skills, and abilities of the applicant. This role is also eligible for an incentive bonus. You’ll find a competitive compensation and comprehensive benefits package here at Project Liberty.

Project Liberty is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, genetics, disability, age, familial, caregiver or veteran status, or any other status protected under applicable law.