Digital Marketing Manager

Job Description

The client is seeking an experienced, data-driven digital marketer with strong technical skills and a keen sense for style and engaging content. This hands-on, highly motivated, analytical individual will drive marketing strategy, tactical execution, and reporting with the support of a small team. They will be expected to work at a very fast pace, so speed, without sacrificing attention to detail, and the ability to execute on tasks quickly, is essential. To be successful in the role, you must be willing to roll up your sleeves and do whatever is necessary to get the job done. The role will lead digital marketing for the client and the client's affiliate organizations.

Role and Responsibilities:�

Reporting to the Vice President of Communications, the position will have ownership of digital media strategy, content and campaign design and implementation for the client and its programs and affiliates.

Digital Campaign Strategy

Responsibilities include but are not limited to the following:

• Aligning with overall organizational goals and driving engagement and revenue.
• Elevating digital presence and voice to target and appeal to a variety of audiences.
• Promoting and marketing national programs and campaigns, including on-line advertising, website strategy and design, and deliverables.
• Identifying trends and bringing new ideas forward that enhance future campaign performance and measurements while collaborating with other system teams.
• Strengthening email marketing strategies and email asset design for large marketing campaigns.
• Reviewing existing digital content regularly and updating where necessary.
• Social Media Engagement:
• Developing daily engaging posts across all channels.
• Directing responsive strategy and overseeing day-to-day execution of social community management, including but not limited to monitoring, responding and engaging with online audiences.
• Planning and executing multi-channel social media (paid and organic) and digital advertising campaigns to drive specifically defined strategic objectives.
• Website Administration:
• Leading direction, design, creation and daily maintenance all system web properties.
• Acting as project manager and/or staff lead on creation of new websites and website redesigns as needed to achieve business objectives.
• Analysis and Reporting:
• Conducting analysis and owning and maintaining site metrics and campaign reporting.
• Overseeing and tracking analytics across channels, developing reporting metrics and maintaining dashboards to provide insights and actionable recommendations to evolve strategy, drive results and report to system leadership.
• Analyzing and interpreting data from Google Analytics and other analytics solutions.
• Other duties:
• Coordinating closely with system leaders to ensure alignment with operational goals.
• Providing strategic guidance on digital and social media best practices.
• Interacting with and managing multiple vendors.
• Contributing to the planning and/or executing of community events with the communications team, and directing on-site social media coverage.
• Keeping completely informed on agency programs and activities as well as state, national and global news to align content with current events.
  
  

Qualifications

• B.A. or B.S. required, graduate degree a plus.
• Progressive responsibility in communications and/or marketing roles, with demonstrated experience creating and executing organic and paid digital marketing strategy across multiple platforms and channels, with a proven track record of implementing impactful campaigns.
• Expertise implementing and tracking online marketing, digital advertising and engagement tools and an understanding of current trends and best practices.
• A proven commitment to using data and analytics to drive and guide performance.
• A strong working knowledge of content marketing and social media practice and trends.
• Strong understanding of web governance best practices, including GDPR.
• Experience working in collaboration with IT leaders and teams. Experience with intranet management/implementation a plus.
• Hands-on experience with SEO, SEM, Google Analytics, CRM software and content marketing tools.
• Expertise with HTML/CSS, WordPress, the Adobe suite, the Microsoft suite.
• Experience managing multiple vendors.
• Excellent written and verbal communication skills. Needs to be highly skilled with writing and editing for public consumption.
• Possess strong interpersonal skills: a team player who is positive, respectful, and has a great attitude.
• Ability to multitask, learn, work, think, and adjust quickly in a fast-changing work environment, and thrive under pressure.
• Functional goal and detail-oriented with effective time management and organizational skills.
• Experience in a health care setting helpful but not required.