Digital Marketing Director

Job Title: Digital Marketing Director - Cannabis Industry

Location: Orange County, CA

Company: Sauce Essentials

About Us:

Sauce Essentials is a leading provider of high-quality cannabis products, dedicated to delivering exceptional experiences to our customers. We specialize in multiple Cannabis categories, serving dispensaries across 8 states (and growing!). As we continue to expand our presence in the cannabis market, we are seeking a talented Digital Marketing Director to join our team and drive our digital marketing initiatives.

Job Description:

Role Overview:

As the Digital Marketing Director, you will be responsible for developing and executing innovative digital marketing strategies to promote our branded cannabis products to dispensaries and consumers. You will collaborate closely with cross-functional teams to drive brand awareness, customer acquisition, and engagement through various digital channels.

Responsibilities:

1. Develop Digital Marketing Strategies: Create and implement cutting-edge digital marketing strategies that leverage emerging trends and technologies to differentiate our brand in the cannabis industry.
2. Content Creation and Management: Lead the creation, optimization, and distribution of compelling digital content across multiple platforms, including websites, blogs, social media, email marketing, and digital advertising campaigns.
3. Digital Advertising Campaigns: Plan and execute creative data-driven digital advertising campaigns across various platforms, including Google Ads, Facebook Ads, Instagram Ads, and programmatic advertising, to increase brand visibility and drive targeted traffic to our website and dispensaries. Given Cannabis is a regulated industry, outside the box creative thinking is required.
4. SEO and SEM: Implement advanced SEO and SEM techniques to improve organic search rankings, increase website traffic, and optimize conversion rates. Stay updated on search engine algorithms and industry best practices to ensure maximum visibility and effectiveness.
5. Email and SMS Campaigns: Develop and execute engaging email and SMS marketing campaigns to create awareness, support dispensary partners, retain consumers, and drive sales. Utilize segmentation, personalization, and automation tools to optimize campaign performance and maximize ROI.
6. Marketing Automation: Leverage marketing automation tools and platforms to streamline processes, personalize customer experiences, and support our sales efforts across multiple states. Develop automated email workflows, drip campaigns, and lead scoring models to drive engagement and conversions.
7. Data Analysis and Optimization: Utilize data analytics tools and techniques to track, measure, and analyze the performance of digital marketing campaigns. Identify insights, trends, and opportunities for optimization to continuously improve campaign effectiveness and ROI.
8. Innovative Initiatives: Spearhead innovative digital marketing initiatives and experiments to test new ideas, channels, and strategies. Explore creative ways to engage with audiences and differentiate our brand in a highly competitive market.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• 6 years of experience in digital marketing, with a proven track record of driving results in a competitive environment.
• Deep understanding of digital marketing channels, platforms, and tools, with a focus on creativity and innovation.
• Strong analytical skills and proficiency in data analysis tools such as Google Analytics, Google Ads, and social media analytics platforms.
• Experience in developing and executing email and SMS marketing campaigns.
• Exceptional communication skills, with the ability to craft compelling content and engage with diverse audiences.
• Proactive, self-motivated, and capable of thinking outside the box to identify opportunities and solve challenges.
• Experience in the cannabis industry or other highly regulated industries is a plus.

If you are passionate about digital marketing and eager to drive innovation in the cannabis industry, we'd love to hear from you! Join us in shaping the future of cannabis marketing and delivering exceptional experiences to our customers.