Digital Marketing Director

We are a pioneering e-bike company at the forefront of urban mobility, dedicated to transforming the outdoor riding experience. Our mission is to inspire motion and enable a sustainable future through innovative, eco-friendly, and accessible transportation solutions. With a team of passionate creators and innovative thinkers, we are committed to delivering a globally impactful and electrically-charged change. As a leader in the e-bike industry, we are on the quest for a seasoned and innovative Director of Digital Marketing. Your role will be pivotal in steering our online sales and expanding our digital footprint. You will be a strategic powerhouse with a knack for analytics and a keen eye for efficiency, adept at harnessing AI tools and adaptable to the ever-evolving digital landscape. If you have a robust background in nurturing digital marketing teams and a deep understanding of brand strategy and experience, we are eager to hear from you.

Location:This role requires working onsite or hybrid at our headquarters in Brea, California.

Responsibilities:

- Formulate and execute sophisticated growth strategies centered on customer acquisition, engagement, retention, and revenue generation.

- Embrace data-driven decision-making to dissect performance data, establish KPIs, and evaluate the efficacy of campaigns and strategies. Adjust approaches as necessary and present results to senior management.

- Oversee the conception, deployment, and refinement of paid advertising campaigns across platforms like Google Ads and Facebook Ads, among others.

- Craft and direct SEO and SEM strategies to bolster organic and paid search visibility.

- Synergize with cross-functional teams spanning product development, marketing, operations, and customer support to forge integrated marketing campaigns, ensuring seamless brand alignment across all consumer touchpoints.

- Implement omni-channel marketing strategies to ensure a seamless and uniform customer journey.

- Conduct project management and coordination, guaranteeing on-time delivery and clear communication with all stakeholders.

- Stay abreast of industry trends, consumer preferences, and technological innovations to keep growth strategies relevant and potent.

- Champion innovation and experimentation in marketing tactics to maintain a competitive edge and maximize ROI.

- Construct and supervise a high-performing growth team, offering mentorship, guidance, and performance assessments.

- Cultivate a robust team culture through effective leadership and team-building practices.

- Integrate brand methodology and experience into growth strategies, with a preference for operations and brand management experience to enhance business process comprehension and contribute to company growth.

- Forge and sustain relationships with key business partners, orchestrate contract negotiations, manage budgets, and supervise the delivery of products or services.

- Collaborate with sales teams to conceive and implement B2B marketing initiatives that spur revenue growth.

- Develop and execute D2C marketing initiatives designed to drive revenue growth.

Qualifications:

- Bachelor’s degree in Marketing, Business, Statistics, Computer Science, or a related discipline.

- A minimum of 8 years' experience in marketing or growth, with a preference for candidates with experience in high AOV, long consideration industries.

- A proven track record of devising and executing successful growth strategies, propelling sales, and driving customer acquisition.

- Strong analytical abilities with a history of data-driven decision-making and performance reporting.

- Exceptional communication and presentation skills, capable of influencing and engaging a diverse array of stakeholders.

- Proficiency in marketing tools and software, including Google Analytics, CRM systems, and marketing automation platforms.

- Strong project management and leadership skills, adept at handling multiple projects and meeting deadlines.

- Demonstrated team building and leadership experience, with a focus on fostering collaboration and motivating team members.

Keys to Success:

- Data-Driven: You flourish with data, using it to navigate decision-making, recommendations, and setting priorities.

- Adaptable: You excel in ambiguous environments and are committed to elevating our company's performance. You can shift perspectives and adapt to changing priorities and deadlines.

- Resilient: You face challenges head-on, embrace every opportunity for growth, and are accountable. You can acknowledge mistakes and persevere toward our shared goals.

- Solutions-Oriented: You identify problems and devise solutions, striving for continuous improvement and advocating for effective strategies.

- Engaged: You are passionate about the work and the product, demonstrating dedication and enthusiasm in all professional endeavors.