Digital Marketing Consultant for American Montessori Society- Affiliated Teacher Education Programs

Job Description

We are seeking a skilled and experienced Digital Marketing Consultant to conduct a comprehensive audit of the social media presence, websites, and marketing materials for all AMS-affiliated Teacher Education Programs (TEPs). The consultant will analyze the state of digital and print marketing, assess the quality and engagement of the content, ensure alignment with AMS’s brand consistency, and help TEPs prepare for new website marketing capabilities planning to be launched by AMS. The findings from this audit will inform the development of tailored training programs for TEP directors to enhance their online and offline marketing strategies.

Responsibilities

Part 1: Research/Audit Phase

Conduct a Comprehensive Social Media Audit

Review and document the social media accounts for all 110 AMS-affiliated TEPs across various platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).

Analyze the frequency, quality, and engagement of the content posted, including photos, videos, hashtags, and messaging.

Evaluate the number of followers and the level of audience engagement for each account.

Ensure consistent and proper usage of AMS’s brand elements, such as logos and colors, and assess the use of consistent and appropriate language across all platforms.

Identify Common Themes And Trends

Recognize patterns in social media usage among TEPs, including common strengths and weaknesses.

Highlight recurring themes in the types of content shared and the strategies employed by different programs.

Provide insights into the general state of social media engagement and content quality across TEPs.

Assess Content Quality And Engagement

Evaluate the overall quality of the content, including imagery, videos, written posts, and user interactions.

Analyze the use and effectiveness of hashtags in promoting engagement and visibility.

Assess the variety and relevance of content types (e.g., promotional, educational, user-generated) and their alignment with Montessori principles.

Review community management practices, including response times, tone, and the quality of interactions with followers.

Ensure Brand Alignment And Consistency

Ensure each TEP's social media presence aligns with AMS’s branding guidelines, including proper usage of AMS logos, colors, and consistent language.

Evaluate how well TEPs communicate AMS’s values and principles through their social media content.

Identify any deviations from AMS branding and suggest corrective actions.

Develop Customized Training Recommendations

Based on the audit findings, identify the specific training needs for TEP directors to enhance their social media effectiveness.

Propose actionable strategies and best practices tailored to the unique needs of each program.

Create a list of tailored training modules and resources that can help TEPs improve their social media presence.

Audit Websites For Brand Consistency And User Experience

Assess each TEP’s website for overall design quality, user-friendliness, and ease of navigation.

Evaluate the quality, relevance, and clarity of the content, ensuring it aligns with AMS’s values and messaging.

Check for consistent use of AMS branding elements, including logos, colors, and fonts.

Analyze search engine optimization (SEO) practices and the accessibility of websites for all users, including those with disabilities.

Evaluate Marketing Materials For Alignment And Effectiveness

Review digital brochures, flyers, newsletters, and other marketing materials for consistency with AMS’s branding and messaging.

Assess the design quality and visual appeal of the marketing materials.

Provide Detailed Reporting And Documentation

Compile a comprehensive spreadsheet that includes links, data, and detailed insights from the audit for all 110 TEPs.

Capture and document exemplary and poor examples of social media usage with screenshots for training purposes.

Compile a report summarizing the findings from the website and marketing materials audit. Offer specific recommendations for improving the design, content, and effectiveness of websites and marketing materials.

Prepare a detailed report summarizing the audit findings, insights, and recommendations for each TEP.

Part 2: Resources and Presentation

Resources for Improvements / Attend the AMS TEP Meeting in January:

Provide clear recommendations on the next steps AMS should take to support TEPs in enhancing their online social media, website and individual marketing efforts.

Provide resources and guidelines to help TEPs create high-quality, consistent social media, and marketing materials.

Present findings and recommendations at the Teacher Education Program (TEP) directors’ meeting on January 15, 2025. (AMS responsible for travel expenses and hotel accommodations)

Omni Austin Downtown, 700 San Jacinto at 8th Street, Austin, Texas 78701

Present a high-level summary of the audit findings, including common themes, strengths, and areas for improvement.

Use this day to engage with TEP directors, answer their questions, and gather feedback to refine the recommendations.

Part 3: Individual Follow-Up

Schedule 1:1 Meetings with TEP Directors:

Individual Consultations: After the January 15, 2025 meeting, schedule 45-minute, 1:1 meetings with each AMS TEP director.

Specific Feedback: Go over the specific audit findings for their program, providing personalized feedback and tailored recommendations. Discuss how each TEP can implement the recommended changes and improvements in their social media, website, and marketing strategies.

Final Report: Provide completion report to AMS by March 31, 2025