Digital Content Manager

Digital Content Manager Position Summary/Purpose:  

The Digital Content Manager is a key contributor to the planning and implementation of digital marketing and social media development. In collaboration with the Marketing, Communication, and Creative Media department, this position creates and curates' shareable content; determines which platform is best suited for content; builds and manages social media profiles and presence; manages content calendars and email design for all public-facing email communications; directs paid search and social campaigns and analyzes the performance of those campaigns; maintaining brand consistency. The Digital Content Manager supervises the organization’s digital asset management solution (DAM) Resource Space, and ensures assets are regularly archived and appropriately tagged.

The Digital Content Manager handles multiple priorities and collaborates with staff and outside consultants. The ideal candidate is a communicative self-starter, detail oriented, and highly organized. They will have a curious mindset, and a penchant for honing and improving ideas with deep dives into data.

The Digital Content Manager reports to the Director of Marketing, Communications and Creative Media.  

Position Summary/Purpose:

Under the supervision of Washington Performing Art’s Director of Marketing, Communications, and Creative Media (MCCM), the Digital Marketing Manager contributes to the department's efforts to:

● Enhance the public’s awareness and understanding of the Washington Performing Arts mission, values, and institutional identity

● Increase a diverse public’s participation in the wide range of Washington Performing Arts’s artistic, education, and community programs

● Design social media/marketing/sales campaigns that are attention getting and impactful, strategic and forward thinking, cost effective and grounded in data analysis, and demonstrate a spirit of innovation and improvement, accessibility and inclusivity.

● Contribute to the organization’s achieving its annual earned revenue goal 

Percentage: 50%

• With Director of Marketing, Communications and Creative Media, develop Washington Performing Arts’ social media strategy. Oversee daily content creation and paid social promotions. Develop content visual (photo/video) and written content in support of artistic, education, and community programming, fundraising, and of the Washington Performing Arts identity and brand as a whole.
• Apply evolving marketing and communications principles, theories, and concepts consistently, and strive for progress.
• Collaborate cross-departmentally in content planning meetings.
• Explore opportunities for accessibility accommodations, platform growth, and adoption of new social channels where appropriate.
• Work with marketing team and design consultants to create visual elements including sharable graphics, videos, infographics, etc. Ensure quality control for video closed captioning and alt text.
• Develop social media toolkits for use by staff, advocates, and influencers in support of Washington Performing Arts programs, performances, and initiatives.
• Manage or assist in developing storytelling content, posting of videos to the Washington Performing Arts platforms, livestreams (building events, monitoring and troubleshooting live streams, moderating chat), and other digital content.
• In collaboration with Director of Marketing, Communications and Creative Media, and Marketing and Communications Manager, plan and implement social media and digital advertising campaigns.
• Oversee invoicing and budgetary tracking for Meta advertising.
• Develop and analyze clear metrics to evaluate the impact of paid and earned digital and social media. Regularly monitor and share platform data analytics to support strategic decisions throughout social campaign lifecycles.
• Additional website and social media duties as assigned

Essential Duty #2: E-marketing and Digital Communications

Percentage: 35%

• With Director of Marketing, Communications and Creative Media and Marketing and Communications Manager, develop and manage content calendars and production schedules for all public-facing email communications.
• Manage the building, internal routing, and scheduling of reoccurring and one-time Washington Performing Arts e-blasts, and other projects in WordFly.
• Author promotional copy, e-news articles, and other texts in support of Washington Performing Arts programs, fundraising, and institutional identity.
• Develop video content in collaboration with other Marketing and/or Programming staff. Range of duties includes ideation, storyboarding, filming, and post-production. Ensure quality control for video closed captioning and alt text.
• Additional content-development duties as assigned

Essential Duty #3: Organizational Identity and Brand Guidelines; Digital Resource Management

Percentage: 10%

• Maintain organization’s branding and visual style guidelines ensuring Washington Performing Arts design work maintains consistent look and feel, color palette, fonts, logo usage and image specifications, etc.
• Document policies, train staff, develop a practical manual for ongoing process management, and provide regular updates about Washington Performing Arts digital asset management system, Resource Space. Advise Director in all aspects of collection development and management. Oversee related copyright compliance. Monitor archival space limits and report status to management.
• Monitor developments in digital products which may be appropriate substitutes for, or adjuncts to, print resources
• Represent the organization and Marketing, Communications and Creative Media department at performances and other events, as assigned.

Essential Duty #4: General Communications & Marketing Support

Percentage: 5%

• Assist the Director of Marketing, Communications and Creative Media and other staff in the department in planning and execution of seasonal marketing materials and other initiatives.
• Participate actively in departmental and cross-departmental discussions and project teams, contributing creative ideas and approaches to new and ongoing projects and programs.
• Collaborate with department staff to monitor and enhance all departmental initiatives and operations for adherence to principles and best practices of diversity, equity, inclusion, and access.
• Represent the department and the organization at performances and other events, as assigned.

Minimum Qualifications:                             

• High school diploma
• 2-5 years of marketing or communications experience 
• Proven track record of clear communications and multi-pronged logistical administration
• Experience in social media communications and marketing required. Facility with major social media platforms (Facebook, Instagram, Threads, X, TikTok).
• Works well in a team environment
• Ability to focus, multi-task, manage workload efficiently
• Organized, detail oriented and analytical

Essential Capabilities & Preferences

• Dependable with a strong collaborative, relationship/consensus-building aptitude
• Innovative mindset and a willingness to learn
• Persuasive written and oral communication and presentation skills
• Demonstrated proficiency with Microsoft Office tools. Experience with basic Adobe Photoshop and/or Illustrator strongly preferred. Command of Chicago Style helpful.
• Appreciation for and understanding of a variety of musical genres including classical, jazz, global music, and gospel music
• Interest in the performing arts (as practitioner, staffer, scholar, and/or enthusiast)

Specific Conditions of Work

• Ability to work a Monday-Friday schedule, minimum three days in office. Flexibility to work occasional in-person performances, education and community events on weekends, and evenings.
• Adherence to all local and venue-specific COVID-19 measures where applicable.

Benefits:

This position is eligible for Full-time employee benefits. Washington Performing Arts offers a generous benefits package which includes Health, Dental, Life & Long-Term Disability Insurance, 403(b) Retirement Savings plan, and paid Holiday, Vacation, Sick, and Personal time off.

Application Information: Applications are accepted on a rolling basis with a best consideration date of July 12, 2024. Interested applicants should send cover letter and resume to HR@WashingtonPerformingArts.org. Submissions without a cover letter will not be considered.