Demand Generation Lead

Getro is looking for a Demand Generation Lead to spearhead our marketing efforts as a one-person department. This role demands a jack-of-all-trades mindset to develop and implement demand generation strategies that drive pipeline growth. The ideal candidate is a self-starter who thrives in a fast-paced environment and is comfortable working with ambiguity autonomously to achieve goals and who has a passion for strong content.

What’s Getro

Getro is on a mission to become the platform of choice for making professional introductions by combining technology and human empathy.

We Have Two Products

• GetroJobs, which automatically aggregates jobs across a network of companies;
• GetroConnect, which allows talent (active and passive job seekers) and companies to connect with one another, facilitating introductions and referrals within networks.
  
  

If you’ve ever hired or been hired through a referral, you’ve seen how powerful the right introduction can be. That’s the power of Getro.

You, As An Expert

Have 5+ years of experience in demand generation, content marketing, and/or related roles in a B2B environment with average contract sizes

Demonstrated ability to drive pipeline growth and revenue generation through effective demand generation strategies.

Are an excellent communicator (verbal and written) - communicating clearly to prospects, customers, partners and unqualified traffic is key to success in this role. As a remote team, most of our internal communication is written.

Strong content creation and marketing skills, with a proven track record of producing engaging and impactful materials.

In-depth knowledge of demand generation best practices, tools, and technologies.

Excellent analytical skills, with a data-driven mindset for tracking and optimizing campaign performance.

Results-oriented, with a passion for continuous improvement and achieving ambitious business goals.

Sharp interviewing and information gathering skills with experience creating content from cross-functional, internal stakeholders to share across campaigns.

Have experience working closely with product teams to represent the voice of the customer and facilitate discovery work .

Understand and have used our tech stack or similar products: Hubspot, Google Analytics, Vitally, …

You, As a Person

• Are proactive and performance-driven. You make things happen.
• Are extremely resourceful and comfortable with ambiguity.
• Thrive in an environment focused on building and articulating successful outcomes and driving company revenue.
• Practice committed ownership:
• You own your projects from beginning to end
• You ask for buy-in to make better decisions, but aren’t paralyzed without it
• When things go wrong, you accept accountability for your part without blaming others
• You share learnings openly
• Are a team player with a high level of integrity and desire to assist your team.
• Are a proactive communicator.
• Live between the MST and CET time zones.
  
  

A Week in the Life of A Demand Generation Lead:

• Analyze the previous week's marketing performance metrics to identify trends and areas for optimization. Start planning a targeted campaign to improve engagement with our job board features using Command Bar.
• Schedule social postings to promote a blog post you wrote highlighting the benefits of network-based job discovery for both companies and professionals.
• Test a new email marketing strategy to increase open and click through rates by segmenting our audience into segments with more personalized language in each
• Coordinate with the product team to gather insights on upcoming feature launches, decide what to add to next week's content calendar.
• Host a webinar on the importance of professional networks in career development, leveraging Getro's platform capabilities to demonstrate real-world applications and benefits.
• Ask Engineering to install the Google Ads Tracking Pixel you made to begin to building our retargeting audience, set up a conversion in Google Ads to track the Cost Per Lead and Cost Per Customer
• Take a no meeting day to focus on content creation, including writing a case study from an interview you’d done with a customer last week
• Review and optimize the marketing automation workflows in Hubspot to ensure efficient lead nurturing and conversion rates.
• Identify and reach out to potential partners for co-marketing opportunities, aiming to expand reach and drive mutual value.
• Participate in a cross-functional meeting with sales, product, and customer success teams to ensure alignment on upcoming initiatives and feedback loop integration.
• Monitor and engage with our community on social media platforms, responding to queries and fostering a positive brand image.
• Keep an eye out for industry trends and competitor activities to ensure our demand generation strategies remain ahead of the curve.
  
  

Perks

• 100% remote, 100% flexible: We trust each member of our team to work when they wish, and from a location they choose (between the PST and CET time zones). We believe in working smarter, not harder - we don't value presenteeism.
• Salary: $100,000-$130,000
• Why the range? We decide salaries based on your years of experience and the cost of living where you're based, we will consider pairing more junior profiles with a coach for ongoing development and guidance
• $200 / month cash coworking stipend
• Healthcare for US-based teammates or $250 / month cash stipend for international teammates
• Generous Employee Stock Options with an attractive strike price
• Unique culture: we’re humans first and believe that work is more fulfilling when we can show our full selves to the people we work with.
• Work alongside a diverse, fully distributed team of 18 core members from 7+ countries
• Make an impact: help shape the path of an early-stage team
  
  

About Getro

Our customers:

We help 850+ independent professional networks — including venture capital funds (Lerer Hippeau), accelerators (Techstars), membership communities (QueerTech), economic development organizations (Launch Tennessee), universities (University of Toronto), and more — make better introductions and measure the outcomes of their introductions.

Our Team

• Techstars 2017 graduates
• Our co-founders have been working together in the recruiting space for the last 10 years and are multi-time founders
• Remote-first company, from 2018 (before covid)
• 18 team members across 7+ countries (Hear from Ted & meet Thomas from our team)
• As a fully remote company, we don't have offices, but we do get together virtually and in-person for Summits (Germany, Cape Town, San Fran, Portugal...)
  
  

How We Work

We're ambitious but realistic - we know anything worth doing takes time. We trust each member of our team to work when they wish, and from a location they choose. We believe in working smarter, not harder - we don't value presenteeism and we're not impressed by long working hours. Above all, we value the contribution of each individual and take seriously our responsibility to enable you to work on things you love. These aren't just words - they're part of everything we do, including how we design our products.

One Last Thing

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Getro we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.