CRM Manager

We’re looking for an experienced acquisition and lifecycle marketing professional to join our Revenue Organization as a part of the CRM team. Our ideal candidate has a strong background building customer journeys, segmentation and marketing automation using email, push notifications, in-app messaging, and SMS channels.

In this role you’ll collaborate closely with stakeholders across Lemonade, and more to define and execute cross-product CRM marketing strategies to maximize customer LTV.

In this roll you’ll

• Create comprehensive lifecycle marketing strategies that acquire, cross-sell, and retain customers, working closely with our Product, Growth, Analytics, BizOps, and Customer Experience teams.
• Be a 1:1 marketing channel expert, responsible for operations and execution of email, push and SMS campaigns using our marketing platform, customer io, to support our business objectives
• Continuously test and optimize our channel mix, segmentation, lifecycle triggers, and content, regularly reporting on results and findings to cross-functional stakeholders
• Collaborate on the design and maintain a new series of email templates in partnership with our in-house Creative team
• Support and scale our referral program

What you’ll need

• 4+ years of experience in a CRM, email, lifecycle or retention marketing role, preferably with experience in subscription-based companies
• Hands-on experience with enterprise email service providers (ESPs) like Customer io,Klayvio, Braze, Iterable, or Hubspot is required
• Proficiency in HTML and CSS and relevant AI tools related to developing email templates
• Deep understanding of marketing A/B testing and relevant measurement methodologies
• Experience working with referral and loyalty programs preferred
• Ability to effectively collaborate with others across multiple teams and disciplines
• Ability to work in a hybrid environment 3 days a week in our NYC office

Lemonade's US base salary range for this full-time position is $120,000- $125,000 equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Speak to your recruiter to hear more about the specific salary range for your preferred location.

Unfortunately, we cannot consider applicants from these states; Colorado, California, Montana, Hawaii, New Mexico and Puerto Rico.

*Please note that we are unable to sponsor applicants for Work Visas