Creative Marketing Director & General Manager

Creative Marketing Director & General Manager at Independent Record Label in Los Angeles (Full-Time) 

CMH Label Group is seeking candidates for a hybrid position of Creative Marketing Director & General Manager for the company’s Vitamin String Quartet (VSQ) music series. Looking for candidates with senior-level creative marketing expertise (artist and/or music marketing) and senior-level organizational and management skills. The ideal candidate would have 7+ years' experience in music marketing and/or music management. This position will work closely with the brand manager and head of A&R who oversee the series.   

Primary Responsibilities 

Creative Marketing Director 

• Oversee all VSQ marketing fronts: website, digital advertising, social media, video / content, email marketing, influencer marketing, brand partnerships, and PR.   

• Oversee and develop the visual presentation of the brand across all marketing fronts.   

• Oversee marketing across all VSQ products and services, including recorded music, live performances, educational outreach, sheet music, merch, etc. 

• Develop and implement high-level marketing strategies and oversee the development and execution of visually compelling, effective marketing campaigns. 

• Help develop the vision, voice, and content of the brand, through its marketing efforts. 

• Drive the growth of the brand in both domestic and international markets. 

• Oversee VSQ’s social media team (internal and external). 

• Liaise and coordinate with internal art department as to artwork and branding. 

• Liaise and coordinate with internal sales team on campaigns, DSP marketing, and radio. 

• Liaise and coordinate with relevant external teams—e.g., partner labels, brand agencies, PR companies. 

• Track campaigns and analyze how they impact revenue / brand awareness.  

• Oversee the maintenance of artist profiles on digital music services (photo, bio, pinned content, playlists, etc). 

• Oversee aspects of the VSQ brand outside of marketing, as is sometimes required at a small company like CMH. 

 General Manager 

• Frontline hiring manager for VSQ label team 

• General management of internal and external terms 

• Keep track of and expedite all lines of business, assets, processes, and projects 

• Keep all departments updated and synchronized, including CMH staff 

• Frontline operations with third parties, partners, service providers, etc. 

Qualifications 

• 7+ years' experience in music management and/or senior-level music marketing, including marketing digital, physical and/or live music. 

• Experience with visual storytelling and producing compelling and engaging content.  

• Ability to conceive and execute high-level, creative campaigns and visual assets. 

• Knowledge and experience in creating and executing advertising campaigns.  

• Ability to lead and manage others, able to develop teams and team members, hold people accountable. 

• Super-organized and a great communicator. Able to handle oversight of many areas and projects at once.   

• Collaborative, someone who enjoys the creative process with considerable input from others. 

• Able to adapt quickly and shift priorities and focus when timely opportunities (or challenges) arise, and lead a team through those shifts. 

• Drives initiatives to completion. “Keeps the trains running on time.” 

• Passionate about music and pop culture.  

• Skilled copywriter / editor, able to capture the voice of the brand and speak to our user / customer. 

• Deep knowledge of all social platforms along with music streaming platforms like Spotify, YouTube, Apple Music and Amazon.  

• Wide knowledge of e-commerce / email marketing and experience with Mailchimp or similar email marketing platforms. 

Candidates must:

• Submit their resume to hr@cmhlabelgroup.com, with “VSQ Creative Marketing Director & General Manager” in the subject line.

• Include a cover letter explaining why they feel they are right for the position, along with bullet points highlighting relevant skills and experience.

• Include links to past projects / campaigns the candidate has worked on, with a breakdown of the role(s) performed therein.

LA-based candidates preferred, for in-office work as well as to be present for productions in the LA area, as needed. Travel may be required for events, meetings, conferences, etc. 

As an equal opportunity employer, ensuring a diverse and inclusive workplace is core to CMH Label Group’s values.