Creative Director

About Sparkle In Pink:

Recognized on the Inc. 5000 list for seven years in a row as one of America's fastest-growing companies, Sparkle In Pink is one of America's top children's boutiques! A family owned business that is located in Bluffdale, Utah. Our mission is to provide the most adorable clothing, at the most affordable prices! We are passionate, hard-working, and motivated to excel, rewarding those who give us their all. Join our team and be a part of a dynamic environment where creativity meets excellence.

Position Overview:

We are seeking a highly creative and skilled Creative Director to oversee our content team and production strategy across all marketing channels, including email/SMS, paid social, paid search, organic social, and our website. The ideal candidate will have a strong background in creating engaging videos and marketing materials, excellent leadership skills, and the ability to generate unique and effective strategies that resonate with our customers.

Key Responsibilities:

• Oversee and educate the content team and manage the production strategy across various marketing channels.
• Develop and execute creative content that aligns with our brand and engages our audience.
• Lead and inspire the creative team, fostering a collaborative and high-performing environment.
• Collaborate with the executive team to align creative strategies with overall business goals.
• Ensure all content is well-executed and consistent with our brand’s voice and aesthetic.
• Analyze market trends and customer feedback to continuously improve our content strategy.
• Follow directions and stay on top of tasks.  
• Meet with 3rd party partners to ensure we are getting the most out of the tools and services we pay for.
• Learn the Sparkle In Pink brand inside and out. Who we are as a company, what our brand image is, our brand styling (fonts, colors, voice), the product we create, our customers and their needs, etc.

Required Skills and Experience:

• Proven experience in a creative leadership role, preferably in the retail or fashion industry.
• Expertise in creating videos and other marketing materials using Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, Illustrator).
• Strong leadership and team management skills.
• Exceptional creativity with the ability to provide unique ideas and strategies.
• Excellent communication and interpersonal skills.
• Able to “wear many hats” and remain organized and stay on top of tasks.
• Ability to thrive in a fast-paced, deadline-driven environment.
• Ability to solve problems quickly and effectively.
• Desire to continually learn and improve.
• Experience running paid ads and growing organic following

Benefits:

• Competitive salary based on skill level and qualifications.
• Health insurance.
• Paid Time Off (PTO).
• Opportunity to be a part of a passionate and motivated team.
• Opportunity to learn more about every aspect of the business. We love to educate team members and help them succeed.

We look forward to reviewing your application and potentially welcoming you to the Sparkle In Pink family!